Facebook is extremely popular because it enables friends and family to easily connect with each other. Use this power of the Facebook platform to market your business more broadly. Continue to read to learn how you can use Facebook to your best advantage.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. When a person likes your page, they can enter a drawing to win a great prize. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.

Hold Facebook contests. Reward them with prizes and incentives if they like your page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.

Regulate your page for spam. Take advantage of filters which allow constant monitoring of your Facebook page, even when you are away. If you have different page administrators, they can help you with this.

Facebook is primarily a means of sharing content. Facebook is for more than just idle conversation; it is a primary channel for content. Use it in that way for your brand. Create great content and share interesting information. You’ll soon see that you can get tons of web traffic from Facebook.

Reply to any comments left on your wall. Keep an eye on your all and any twitter messages that contain your company handle. Make sure to reply to all inquiries or complaints.

Never ignore comments and questions on your Facebook page. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. Share links to your site or FAQs page to help answer common questions.

Use the custom tabs on Facebook for greater efficiency. The tabs will let you present your information in an organized manner. For example, a contest can have its own tab so that it stands out.

Regulate your page for spam. You can monitor your page by using filters, even if you are not online. Page administrators can add keywords into the tool that will help keep things filtered.

If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Spend your money on more targeted Facebook ads.

Using Facebook to market your business is one of the most effective things that you can do. It does not matter if your business is small or if you are just starting out, this marketing venue will benefit your business in many ways. Remember these tips so you can get the most out of Facebook marketing.

Use Facebook to connect with your customers. Facebook is more than just idle chatter, it also serves as a primary format for all sorts of content. Use it in that way for your brand. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. You can reach significant numbers of people on Facebook.