Having a solid presence on Facebook can become the foundation for promoting your business successfully and also getting in contact with your customers. However, it is imperative that you understand Facebook marketing before you launch your campaign. Read this handy article for useful information when creating your Facebook marketing campaign.

Make your page stick out. You may do this through your choice of page color and the addition of graphics. These types of pages certainly do attract more attention.

Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Give discounts or prizes to people who share or actively market your page. Just be sure you actually follow through or your business will not be trusted.

Free giveaways are some of the best tactics for your marketing plan. Give something away for free to a select group of customers who sign up to be on your mailing list or who “like” your Facebook page. You do not need invest much money, but you can increase your base of potential customers.

Chose what you share as an update carefully. People don’t want to be flooded with sales jargon or spam. Make sure your updates are helpful, educational or entertaining. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.

If you want to interact with your customers then you need to reply to the things they say to you on Facebook. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Reply to all your subscribers, particularly those that have questions and/or concerns.

Give someone something valuable if they “like” your page. The more likes you have, the more attention your page will get. Think about offering something that’s exclusive and free to those that like your page. It could also be something like a sweepstakes. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.

Don’t ignore any comments or posts that appear on your wall. They’re taking the time to contact you, so the least you can do is reply. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.

Create a Facebook ad. Typical postings are great, but there’s a limit to how far they can reach. To gain even more customers, you should use Facebook ads. They cost very little and can have a big impact.

Create a group for your business. You can use this page to share useful information, interact with your audience and receive questions from customers. You can advertise the discounts you offer as well as any other information that will assist them. This is a good way to become acquainted with your customers.

You should have a better idea of how you can develop an efficient Facebook marketing campaign after going over this article. Always adapt your techniques to fit the niche you are targeting. You’ll be glad you found out about ideas that work before starting your Facebook campaign.

Keep spam off of your Facebook page. There are built-in filters that can help you monitor your page. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.