Does your business use Facebook? If you do not, you are missing millions of possible customers. If you already have a Facebook page then you need to be sure that you’re using it correctly so that you attract the most business possible. Keep reading if you want advice on how to use Facebook marketing to your advantage.

In order to know what your fans are looking for, frequently interact with them. If people post things on your page, take note. Numerous successful businesses have benefited from marketing ideas learned from the public. Don’t ignore your fans.

You need to have a unique Facebook page if you use it for marketing purposes. Add colors, logos, photos and interesting apps. Users on Facebook are attracted to these pages over plain ones.

Creating a contest for your Facebook page is something that you can have some success with. Encourage new subscribers by offering free products. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.

When you publish something on your website or other social media accounts, link to it from your Facebook page. Link post summaries of blog entries from your site onto Facebook. Even your tweets from Twitter can be linked to Facebook and be displayed there.

Be careful about posting about your own business away from your personal pages. You can receive a great deal of attention when you post on other Facebook pages. However, it needs to be the type of attention you need. Only post on other pages whenever can positively contribute in some way. Don’t spam others.

Answer the different questions that your followers post on Facebook. If someone goes to the effort to contact your business, you should take the time to talk with them. It’s like a phone call: you would never leave it at a message left on your machine, would you?

Don’t assume Facebook is the best place for you to market your business. This network is very popular, but some subcultures and age groups prefer other websites. Do sufficient research on your targets to understand which of the social media channels they use prior to beginning a campaign.

Offer a reward for someone liking your page. You can glean a lot of attention through Facebook likes. Think about something exclusive and free when someone likes your page. It could also be something like a sweepstakes. If you give them something they like, they will probably not hesitate to “like” you.

You should definitely focus on finding a personality for your brand. If people find your posts to be dull and boring, this will reflect poorly on your brand. Have a little fun, but don’t offend anyone.

Look for opportunities to become a leader. Facebook offers you many opportunities in building up your leadership role in your niche. Use your knowledge to comment on related posts and offer answers or advice with your expertise. That not only shows you’re the best, but introduces you to new customers.

Take time to answer questions and respond to comments posted on your wall. If a person takes the time to try to reach you, you ought to speak to them. Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.

Now that you have read this article you should be ready to create a Facebook page for your business. You should not have any more excuses for avoiding Facebook because you have all the information you need in order to get yourself started. You can continue to make your marketing strategies better and better. Use what you’ve learned here to guide you along the way.