Are you an avid online marketer? What do you know about using Facebook in this realm? Are you someone who is into traditional marketing that needs to know more about Facebook? Regardless of whether you’re a professional or a novice, you will find the tips in this article are very useful.

Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Offers can include discounts and prizes for users “liking” your page. Be sure that you come through in awarding your prize, or no one will trust you again.

Never let spam overrun your page. Even if you aren’t around, you can put filters in place which will monitor and guard your page. Keywords which you or a fellow administrator have chosen will be filtered out automatically.

Engage your customers by replying to their posts as much as possible. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). It is important to reply to everyone, even more so if it is a complaint or a question.

Make sure to respond to all comments and inquiries sent to your Facebook page. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better.

Promote a contest using Facebook Offers. Create the offer and then make sure to post it on the wall. You can promote it outside your fan base if you feel it is a great offer.

When you use custom audiences, you are able to target your ads to them by using their email addresses. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.

Do not forget your existing audience. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. If you want your Facebook marketing to pack more power, then make your audience feel respected. This engages your consumers with your brand, so you can’t forget who your champions are.

Consider carefully before you promote your business on someone else’s page. You can gain attention from others’ Facebook pages. But, be sure it is positive attention. Only make posts on other pages if you have something worth saying. Avoid spamming at all costs.

Novices and pros have both learned a few things about Facebook marketing after reading this article. Of course, this only works if these tips are implemented. Follow this advice to get your company visible to millions of potential clients.