Facebook offers one of the best tools for marketing. Facebook is the best place to network with people all over the world. If you want to get your business out there, use what you learn in the following article.

Having contests are great for increasing your fan base on Facebook, so try to do that. Give discounts or prizes to people who share or actively market your page. Always award the prize though; you don’t want to be viewed as dishonest.

Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. Monitor you wall regularly, and reply to any @ messages. Reply to them, especially if it is someone who needs customer service or has a complaint.

You could create a group rather than a page. A Facebook group allows users to have their own community. You could also use a group and a page to get maximum benefits from Facebook marketing.

Be sure and answer all questions that people post on your Facebook page. Thank them for contacting you, and try to give helpful answers to their questions. If you have a page on your site that holds the information they need, share the link with them.

Any online content that you publish should link to your Facebook page. If you have a blog on your site, have a summary and link post automatically on your Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.

Do not forget about your existing audience. Many times, people only pay attention to getting more likes and followers and they sometimes neglect the followers they already have. Your audience must feel respected. Communication leads to a great relationship with your customers.

Choose updates carefully. People will lose interest right away if you are not posting any valuable content. Updates need to be entertaining, helpful, or educational. Using Facebook Insights will help you learn which updates do well and which are flops.

Make sure that your Facebook page is spam-free. Even if you aren’t around, you can put filters in place which will monitor and guard your page. Anyone with administrator privileges to your page has access to these filters.

Make a group just for your business. You can use this page to share useful information, interact with your audience and receive questions from customers. You can also give your group customers advance notice of deals and coupons or even create special sales just for them. This is a good way to become acquainted with your customers.

Nurture the relationships that you have on Facebook. Facebook is a lot like real life in that having a network of contacts can pay off in the long run. Keeping your content fresh is a great way to build a relationship that lasts. Give them rewards for their loyalty, like discounts, too.

When you choose to update your page, be careful about it. If your updates don’t contain any valuable information, your subscribers will lose interest. Updates must be engaging and helpful. Look into using Facebook Insights to discover what posts are really the most popular with your audience.

Create a Facebook page that is similar in style to your main business website. You should match your webpage colors to those on the wall of your facebook site. This will keep your brand uniform in all areas. A complete difference is only going to seem confusing to your customers.

Only use Facebook’s update settings for important information. This allows the messages to be sent to every one of your followers. Only use it for real news events that are important to your followers. You should not use this feature to promote your products; only use it to inform them of important happenings.

Always respond to comments as well as posts that are posted on your Facebook wall. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. Consider that Facebook posts are sort of like phone calls in that they require replies and attention.

The introduction to the article informed you about how businesses are taking to Facebook to spread the word about their products. If done right, the success can be massive. These tips can help you go to the top.