Just about everyone knows several people that are on Facebook. Maybe even your grandparents use Facebook. With that said, do you know if your customers are using Facebook? If the answer is yes, then you need to learn how to manage Facebook marketing. This article gives you excellent tips to start.

Make sure you talk to your fans regularly in order to find out what they want from your business. Pay attention when folks make postings on your page. Other businesses that are successful have gained great marketing ideas from their audience. Don’t ignore fans since they happen to be the reason for your success up to now.

If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.

Contests can be used to your advantage. Offer prizes or discounts to your users when they like your page. Be sure to follow through on any promises you make.

Try very hard to make your Facebook page more unique and memorable than others. Put up neat visuals or add some color. These types of pages certainly do attract more attention.

Never neglect your existing base. Many times, people only pay attention to getting more likes and followers and they sometimes neglect the followers they already have. Your audience must feel respected. This will help fortify your brand and personality.

Giveaways are terrific marketing tricks. Try giving something free to a special group of customers that “like’ your page or sign up for your mailing list. It may cost you small amount, but you will have more people to communicate with.

If someone ‘likes’ your Facebook page, give them a deal. You can gain a large amount of attention quickly by the use of the “like” button. Think about offering something that’s exclusive and free to those that like your page. Whether it is an individual gift or the chance to go into a draw, it will create excitement. If someone sees a chance to get something of value, they will be more likely to click that button.

One great way to get people to pay attention to your brand is to give away something. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. You do not need invest much money, but you can increase your base of potential customers.

You are probably on Facebook yourself, so you know what a customer sees, does and wants to know. Use the information in the following article to create a successful Facebook marketing campaign. The more you work it, the greater your return will be.