Are you wanting to have your brand seen by a lot of people? Facebook can help you expose your business. Millions of potential clients are on Facebook right now, just waiting to become your customers if you market to them properly.

Contests can be used to your advantage. Prizes will open the eyes of potential customers out there. Always actually send the prize or you’ll ruin your reputation.

When marketing through Facebook, you’ve got to make your page stand out from the competition. You can do so by giving your page an attractive and eye-catching design. People are much more drawn to decorative pages than plain ones.

A page is great, but a group might be a better idea. Groups are like little communities where your fans can interact together. You can have both a group and a page, the page for updates and the group for interactivity.

Answer any questions and respond to comments on Facebook. Try to answer their question with a helpful answer, and thank that person for contacting you. Share links to articles if they answer questions posed on your site.

A company that only interacts with a client infrequently, like a car dealership or a Realtor, does not require a business page on Facebook. Customers tend not to follow such pages unless they actually need the item. Use targeted ads on Facebook instead.

Use custom tabs to make your Facebook page more efficient. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. For instance, if you have contests, you can create a contest tab with information about them.

Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.

Have different links that your visitors can sign up to on your Facebook. Giving the audience something valuable for just registering or signing up can let you have ongoing conversations with those that have expressed interest. You could have a contest, or just give away a freebie.

Facebook Pages

It can be helpful to be active on other Facebook pages instead of just your own. You can garner a ton of attention when you post on other people’s Facebook pages. Just be sure you’re getting positive attention. Only post to another page when it is valuable content. Don’t resort to spam.

There are more social media marketing choices other than Facebook. This network is very popular, but some subcultures and age groups prefer other websites. Before you spend time and effort on social media marketing, do your homework to find out which suits your target audience.

Facebook is the place to market your company today. Millions of Facebook users have the potential to connect with your business. Make the most of the information that has been provided to you here and be more successful, while still having fun at the same time. With marketing on Facebook, you can do anything.