Almost everyone in this country is using Facebook. Although most use it for personal reasons, business owners are finding it helpful as well. Facebook does offer marketing options you can pay for, however there are also free ways that you can market your business. Whether you decide to pay or do it for free, the following article has some great Facebook marketing advice.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Provide fans with coupons or even a product when they share or Like your page. Always award the prize though; you don’t want to be viewed as dishonest.

Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Provide fans with coupons or even a product when they share or Like your page. Show proof that you have awarded the prize after the contest ends.

It is important that your posts are always professional. Although social media tends to be a casual venue, your business must be presented professionally. Maintaining a professional tone will help build trust among your customer base.

Any content published online should be linked to your Facebook page. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. You can link your own Twitter to your own Facebook page to have your tweets show there, too.

Reply to people when they post on your page. This means you’ve got to monitor your wall regularly. Reply back, particularly if it is a complaint or someone who needs service immediately.

Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. Just get the offer all set up and change it to “Promoted Post.” This will encourage people to come to your page.

Increase your Facebook marketing interface’s efficiency by using customized tabs. With these tabs, your Facebook page’s information will be more organized, which ultimately helps your business. For example, if you are holding a contest, you can include a tab for the contest information.

If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. You can make a colorful or photo-heavy page. People are much more drawn to decorative pages than plain ones.

Do not forget your existing audience. Many times, people only pay attention to getting more likes and followers and they sometimes neglect the followers they already have. For a great marketing campaign, you should respect and appreciate your followers. These customers can champion your brand if you engage them effectively.

You now know the basic information necessary to start a Facebook marketing campaign. Since Facebook is not expensive to use, using the above tips should be easy. Make sure to start now, because your competition is likely not using Facebook. Of course, your competition has probably found this advice, too, so don’t lose any time.

Keep your Facebook page from becoming covered with spam. There are built-in filters that can help you monitor your page. Anyone who has administrative rights to your page can filter out specified keywords simply by entering them into this tool.