Facebook is an important marketing tool today. If you don’t know where to start, you’re not alone. Thankfully, experts have provided the advice below to get you started.

Always reply to comments posted on your wall to give followers a sense of connection with you. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) When it is someone complaining, you must reply immediately.

Hold Facebook contests. You could throw a photo contest, for instance, with customers using your product in unusual ways. Be sure that you come through in awarding your prize, or no one will trust you again.

Generate some attention for your Facebook campaign by organizing a giveaway. Encourage your visitors to join your page in order to be eligible for some free products. Make your winners viewable to maintain the legitimacy of your contest.

Always answer all the questions and comments sent to you via Facebook. Thank people that answer questions for you or provide other valuable information. When you already have an answer available on your website, link to it.

Try a giveaway as a way to boost your Facebook marketing. Offer free products or discounts to subscribers when they join. Post the names of winners on your page and watch as your number of followers grows with each giveaway.

You must not forget your current customer base. Many people concentrate on getting new fans but forget the patrons they have already. A respected audience is a happy audience. This will help fortify your brand and personality.

Consider buying advertisements on Facebook. Make your ad targeted to a certain gender or age. You can control the budget, and the amount of effort put into it is completely up to you. Finally, you don’t have to commit long-term. You can stop your ad whenever you want.

Give Facebook ads a try. Routine postings can only get you so far in terms of promotion. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. They don’t cost a lot of money and they can make quite the difference.

Giveaways are terrific marketing tricks. This can be done if someone likes your page. The cost is low and the returns are high.

Be selective when it comes to posting updates. Subscribers will lose interest quickly if the content you share isn’t valuable. Your updates need to be useful, entertaining or educational. Look at the information on Facebook Insights in order to determine which updates have been most successful. Then, you can give your readers more of the same content.

If you want to target a custom audience, you can do that. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.

Social Media

You don’t want to always assume that your absolute best option for marketing through social media is Facebook. This network is very popular, but some subcultures and age groups prefer other websites. If you have a specific audience in mind, take the time to see which social media sites they frequent the most.

Consider purchasing Facebook ads. You are able to customize your ad so that only one gender or a certain age group can see it. You will also be able to set up a budget so you can advertise only as much as you’d like to. In addition, you don’t have to sign up to run the ad for a year or even for a few months; there is no obligation to keep it running. You can take the ad off whenever you want to.

Hiding content from people who are not fans is wise if you want visitors to become followers. You will get more fans this way because they will want to see the hidden information. But, only keep some parts of your page hidden, as hiding too much info will hurt SEO.

After reading this article, you should not be afraid to do your marketing on Facebook. Get on Facebook right now! Start as soon as possible to reap the benefits of Facebook. So, make sure to start as soon as possible.

Know when to post about your business outside of your own Facebook page. You can garner a ton of attention when you post on other people’s Facebook pages. Just be sure you’re getting positive attention. Post when you want to say something that’s worthwhile. Do not spam other pages.