Marketing on Facebook is growing more and more popular. It may be tempting to follow some of the trends, but you have to realize that not all of them work out the way they say they do. You can learn some of the basics by reading this article.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. You could throw a photo contest, for instance, with customers using your product in unusual ways. Always award the prize though; you don’t want to be viewed as dishonest.
Talk with your fans often to get their feedback on your products. Pay close attention to your followers and what they want. There are a lot of popular businesses that get marketing tips from their fans. Give your fans the attention they deserve because they made you the success that you are.
Consider organizing a giveaway as a means of generating interest. Encourage people to subscribe by giving something away to some of them. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”
Answer all questions and comments sent to you via Facebook. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. Never hesitate to share links to the site if there is an article that is on point in answering their question.
Be sure that all of your online content is linked to and from Facebook. For example, if you write a blog, make sure to link each post to your Facebook. You can link your own Twitter to your own Facebook page to have your tweets show there, too.
Use custom tabs to make your Facebook page more efficient. The tabs help you organize all of your information on your business Facebook page, which helps your visitors when on your page. For instance, use a custom tab for any contests you might run.
Try holding a giveaway to boost interest in your Facebook page. Offer a free gift to people who opt in to your newsletter or like your social media pages. It won’t cost you a lot to do and you’ll be in touch with a lot more people which can make you money in the long run.
Facebook ads are a great place to start. Routine postings can only get you so far in terms of promotion. To get real reach into your channel, you are going to want to purchase some Facebook ads. They don’t cost a lot of money and they can make quite the difference.
Choose updates carefully. If your updates are boring or off-topic, you’ll lose fans. Your updates ought to be entertaining, helpful and educational. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.
Give someone something valuable if they “like” your page. You can glean a lot of attention through Facebook likes. Think about offering something that’s exclusive and free to those that like your page. It could also be something like a sweepstakes. If you give them something they desire, they’ll easily click “like” for your page.
Make your page stick out. High quality pictures and appealing colors are essential. These types of pages certainly do attract more attention.
One strategy for turning visitors into fans to to maintain a fans-only content area on your website. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower. Just hide a small portion of content so you don’t lose SEO.
Do not follow the Facebook marketing trends out there. Luckily, you did not find “trend” information in this piece; you found useful marketing tips. If you use these tips, you can see your campaign soar and your profits increase.
Avoid allowing spam to take over your Facebook page. You can use filters to help edit the page and monitor content when you are away. Anyone who has administrative rights to your page can filter out specified keywords simply by entering them into this tool.