Are you interested in having your business out there and seen by lots and lots of people? Are you aware of how Facebook can let you do this? There are literally millions of members on Facebook, and you can have them all as fans if you use the right techniques.
The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. Monitor you wall regularly, and reply to any @ messages. Make sure to reply to all inquiries or complaints.
Consider holding online contests as a means of your Facebook marketing plan. Offers can include discounts and prizes for users “liking” your page. Follow through with your prizes and discounts, or you will lose customers.
Facebook Offers allows you to promote contests or free giveaways to your customers. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.
Facebook Pages
The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. Keep an eye on your all and any twitter messages that contain your company handle. This is particularly important if the comment that has been left for you is negative.
Post on other people’s Facebook pages. When posting on other’s Facebook pages, it can get you significant attention. Make sure it’s the kind of attention you want. Only make posts on other pages if you have something worth saying. Do not spam other pages.
If someone “likes” your page, give them something exclusive. A page with many likes will get more attention. Think about giving folks something unique and free if they give your page a “like.” Whether it is an individual gift or the chance to go into a draw, it will create excitement. If you offer something they desire, they will not think twice before clicking that button quickly.
Try a giveaway as a way to boost your Facebook marketing. Encourage people to subscribe by giving something away to some of them. Announce winners on your page and repeat as necessary.
Answer the different questions that your followers post on Facebook. If someone goes to the effort to contact your business, you should take the time to talk with them. It’s like a phone call: you would never leave it at a message left on your machine, would you?
When marketing through Facebook, the goal is to increase your sales. That means you need to set goals based on sales increases. Although achieving many page likes is good, if you cannot get these likes to translate into sales, this does not matter. If you’re not getting the sales you need then it may be time for you to rethink the strategy you’re using.
Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. These tabs allow you to organize the information on your Facebook page for your visitors in a way that improves your business. For instance, when you have a contest going on, make a tab for just content info.
See if you can post things to your Facebook page that allow people to sign up for offers from you. You can even use a promotion or giveaway as incentive to garner new followers. You can give a prize for signing up, or require registration to enter a contest.
Don’t assume Facebook is the best choice for marketing on social media. While Facebook is wildly popular, each demographic has its preferred social site. Find out more about those who you are targeting before beginning a campaign so you can become a part of the appropriate social network.
Companies that only have rare contact with customers may not need Facebook pages. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Facebook ads that target customers with a specific interest may be a better bet.
Tapping into Facebook to market your business can really pay off big. There are so many people on the site and you have the opportunity for them to see what you can offer. Utilize the advice that has been given to you so that you can not only grow your business but communicate with your customer base in a unique way. The possibilities are truly endless.