Facebook is an immensely popular site for social networking. Millions of people sign up every day in addition to the millions who are already there. Therefor, it is a great tool for a business’ marketing strategy. Keep reading to learn more.

All content that you post online should be linked from the Facebook page. If your site has a blog, include a summary and then link the posts automatically via your Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.

Reply to followers when they write something on your wall. This means you’ve got to monitor your wall regularly. Reply to everyone that you can, and make sure that you’re replying to complaints first.

If you want to only target current customers, use “custom audiences”. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.

Fan Base

When using Facebook, think of it as a strong platform for sharing quality content. Facebook is more than just idle chatter, it also serves as a primary format for all sorts of content. Treat Facebook in that way. Spend time producing quality content and use your page to promote these posts. You will see that Facebook brings you a great deal of traffic!

Make sure to build a fan base when marketing on Facebook. Wait on marketing your products until you have a fan base. When you hit that number, your conversion rates will soar.

Treat your old customers well. New customers and clients are wonderful, but it is important to keep the people who are loyal to you. In order to market using Facebook, your audience should feel respected. This is very rewarding, so don’t neglect your fan base.

Do not ignore any questions or comments that are asked of you on Facebook. Make sure to give helpful answers, and thank them for their time. Additionally, post a link to an article on your site if it can answer their questions.

Make sure you answer posts and comments on your wall. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. Think of Facebook like a phone call. If someone calls you, you talk to them and then answer their questions regarding your business.

Don’t update just for the sake of putting words on your wall. Every post should sell your message or products. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. Don’t go for the hard sell in your postings or your clients will not enjoy reading your posts, particularly when it appears too regularly in their feed.

Before you do anything else, you must build your audience. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. Large numbers of fans will cause the rate of conversation to skyrocket.

Include places in the body of your Facebook page. Offer them something of value when they register so that people will be more likely to do so. Contents and giveaways are a great idea.

As you can now see, Facebook is a giant marketing opportunity. Now that you have read this, you should know how to use this type of marketing. Get started with your new Facebook marketing strategy today.

Think through your updates before you post them. You can very quickly alienate your audience with poor content. Your updates should be educational, helpful or entertaining. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.