Social media’s popularity makes Facebook a great place to market your company. If you have this type of interest, then you should learn a few important things before you start down this path. Read this article to get more information about Facebook marketing.

If you are using Facebook to get your services or products to your customers, you need to make your page unique. You should add pictures and colors to attract attention. Users on Facebook are attracted to these pages over plain ones.

Consider holding online contests as a means of your Facebook marketing plan. Offers can include discounts and prizes for users “liking” your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.

Blog Posts

Facebook is primarily a means of sharing content. Facebook isn’t just for chitchat, it can also be a serious content platform. Treat it that way. Write real blog posts and promote your blog posts from other channels into your Facebook page. Traffic volume to Facebook pages tend to be quite high!

Engage your customers by replying to their posts as much as possible. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Respond to concerns, especially when it is a direct question or product concern.

Always answer all the questions and comments sent to you via Facebook. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. Put a link up to your website should you have something on there that is relevant.

With custom audiences, you can target your ads more effectively. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.

You can get additional interest to your Facebook campaign when you use a giveaway. Offer free samples to your subscribers who share your information with others. Just announce a winner and repeat the promotion as necessary.

Treat your old customers well. Many times, people only pay attention to getting more likes and followers and they sometimes neglect the followers they already have. You should ensure that your audience feels appreciated. Communication leads to a great relationship with your customers.

Giveaways are terrific marketing tricks. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. This will help you to communicate more often with potential clients.

It is important that all online content is linked back to your Facebook. If you’re a blogger you should put a link to your Facebook page at the end of your posts. Your Tweets are posted to your Facebook by simply linking the two.

Offer an exclusive product to people who “like” your page. Likes can draw new attention to your page. Try offering something exclusive and free to people for “liking” your page. It could be something everyone gets or even a sweepstakes. If you give them something they like, they will probably not hesitate to “like” you.

As you should be able to see now, it isn’t hard to get Facebook fans interested in your services or products. The key is to have patience and know that the process takes time. Exercise patience and use all the tips you’ve learned here to your advantage.

Don’t let spam overrun your page on Facebook. Even if you aren’t around, you can put filters in place which will monitor and guard your page. Any page administrator can input keywords in this particular tool which are then automatically filtered out.