Getting directly involved with Facebook is an excellent opportunity to promote your brand and keep up to date with your audience. You do, however, need to know a few things about how Facebook marketing works before you dive in. Look over the following Facebook marketing advice prior to beginning your campaign.
Contests are a fantastic way to increase interest in your company. Free samples and discounts are another way to attract followers and get them to try your products. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.
Engage your customers by replying to their posts as much as possible. This should include monitoring the wall comments as well as @ messages concerning your company. Pay special attention to posts that express a complaint or a request for customer service.
Link all of your content to your Facebook page. If your site has a blog, include a summary and then link the posts automatically via your Facebook. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.
Facebook Ads
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If you write a blog, make sure that new posts appear on Facebook. Also, use your Twitter page to link up to Facebook.
Facebook ads are a great place to start. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. To gain even more customers, you should use Facebook ads. They are inexpensive, and can make a big difference.
Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. This can be done by creating a more colorful page and adding things like lots of photos. These pages are more enticing.
Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. This can be done by using colors and photographic elements. These types of pages certainly do attract more attention.
Utilize custom tabs. The tabs will let you present your information in an organized manner. For instance, if you have a store, you can create a tab just for that.
Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.
Consider Facebook to be a platform in sharing content. Facebook is for more than just idle conversation; it is a primary channel for content. It should be thought of in this way. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. You’ll find that Facebook tends to drive a lot of traffic!
Choose your updates very carefully. You will lose the interest of your followers if you don’t share content that’s really valuable with them. Your updates need to be useful, entertaining or educational. Access Facebook Insights to pinpoint which updates have been most successful,and then you can use similar content.
Now you should understand what it takes to have a successful campaign. You now need to target these techniques towards your own audience. Keep reading to learn as much as you can.
Another option, besides a Facebook page, is to create a Facebook group. A Facebook group allows users to have their own community. You can use both of these options to keep your customers informed about and involved in your business.