What do you know concerning online marketing? Does what you do know apply to Facebook marketing? It is important these days to keep up with the marketing competition. Regardless of whether you’re a professional or a novice, you will find the tips in this article are very useful.

Ask your viewers on a regular basis what they are looking for from you. Pay attention to what people are posting on your page. You may be able to use their tips in the future. Your current fans are the reason for your success so don’t ignore what they have to say.

You need to interact with your customers so that you are in touch with them. Make sure you take notice when people post on your page. Many successful businesses have gotten several marketing ideas from the public. Don’t ignore your fans.

All content that you post online should be linked from the Facebook page. If your site has a blog, include a summary and post links via Facebook. Even your tweets from Twitter can be linked to Facebook and be displayed there.

Give Facebook ads a try. While your updates are certainly helpful, they can generally only get you so far. To reach more into your specific channel, you should buy some ads on Facebook. They aren’t too costly, and can make a world of difference.

Any content published online should be linked to your Facebook page. Even your blog should link to your Facebook page. Your Twitter page and other pages can be linked straight to your Facebook account.

Use the custom tabs on Facebook for greater efficiency. The tabs let you organize your page information to make it easier for customers to navigate. Use tabs to organize the different contests that you hold.

Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.

Answer all questions and reply to all comments. Thank people that answer questions for you or provide other valuable information. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better.

In return for a “Like”, provide an exclusive reward. Likes can get your Facebook page a lot of new attention. You can give away coupons for your product or maybe free samples. A contest is a good idea as is a coupon or discount. People find it easy to click if the offer is for an appealing item they would like.

Any company that doesn’t regularly deal with customers doesn’t really need to have a Facebook page. Your customers often come and go at random and will not be following posts. Use targeted ads on Facebook instead.

If you want to target a custom audience, you can do that. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.

Those who may be new to this type of marketing may be more skilled than older folks who rely on antiquated methods, though this new frontier can level things out a bit. Use what you learned here. Begin to plan a campaign now, and put these tips to good use.