Do you wish to market a service or product but aren’t sure how to start? If this sounds like you, Facebook marketing may be a good fit. The millions of Facebook users are all potential customers. If this interest you, the following article is a great starting point.

You will win kudos from your customers when you take the time to reply to their wall comments or questions. Take a look at your wall daily, and pay attention if someone tags you in a post. Make sure to reply to all inquiries or complaints.

Facebook lets you share content. It can be used for so much more than chit chat. You can have lots of different kinds of conversations. Use Facebook to promote your blogs from other channels. Facebook can bring you lots of traffic.

It is important that your published online content is linked to your Facebook account. If your site includes a blog, have it automatically summarized and linked on your Facebook. It’s also possible to link Twitter to Facebook so that all your tweets display there too.

Offer something exclusive if someone “Likes” your page. These “likes” can bring new attention to the Facebook page. It is appealing to users to get a free gift when they give a page a like. You can run a contest or provide it to anyone who Likes your page. Making it lucrative can work well for you.

Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. If it is a really good offer, you can even promote it to non-fans.

Invest time and resources in your Facebook marketing campaign. Marketing on Facebook takes a major effort, but it can lead to great success. If you put it on somebody that has too many assignments, you will not get what you need from this social media. Use real resources and you’ll get a lot out of it.

Look for opportunities in leadership. You can gain much knowledge about leadership within your niche on Facebook. Look for opportunities to comment and answer questions in your niche. This will help you familiarize people with your brand, which means there may be more fans.

Use the custom tabs to maximize your Facebook marketing efficiency. With these tabs, your Facebook page’s information will be more organized, which ultimately helps your business. For example, if a contest is going on you can have a tab there to get more information about it.

Your website and Facebook page should look similar. You should match your webpage colors to those on the wall of your facebook site. It helps people relate your brand to your page. Making it different can confuse loyal customers.

It’s vital that you become familiar with certain Facebook marketing pitfalls, so that you can avoid copying them and sinking your own marketing campaigns. You can find plenty of examples of both kinds if you try hard enough. While best practices are normally easy to find, how many people take time to look for worst practices? Make sure you buck the trend and also learn what does not work.

For business that sell items like cars or major appliances that are purchased infrequently, a Facebook page for their business might not be the best answer. Customers tend not to follow such pages unless they actually need the item. Try making your ads on Facebook.

You should have a much better idea of how you can use Facebook for marketing after going over this article. The things you have learned in this piece will surely help you get things going. You’ll be happy this is something you’ve learned when you start attracting new customers.