As a marketing platform, Facebook is available to any business in any part of the world. You can reach elderly shut-ins, rural youths, or an international audience through Facebook. Use the tips here to build a successful Facebook marketing campaign no matter the audience.

Give away free items to loyal or potential customers. Try getting your customers to ‘like’ your site by giving them something for free. Post who the winners are to your Facebook page; do this often to grow your business.

Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. This should include monitoring the wall comments as well as @ messages concerning your company. Reply right away, particularly if the posting included a complaint or customer service request.

Consider Facebook as a good way to share your content. It can be used for so much more than chit chat. Use it in this way. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. Facebook can bring you lots of traffic.

Facebook Offers can help you get the word out about a giveaway. You only need to set up the specific offer and then promote it on your page. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.

Facebook ads are a great place to start. This adds an extra value to your efforts. Ads can reach further into your target market and draw customers to your page. These ads are not expensive and can quickly increase your followers and your sales.

One important thing you have to do is to develop a Facebook fan base that’s solid. Having an excess of 5,000 fans is best. Your conversion rate will climb quickly after you have gained several thousand fans.

You must know when it’s okay to post on another person’s Facebook page about your business. Posting information on other people’s Facebook pages can garner a great deal of attention. But, be sure it is positive attention. If you have something good to say you can post on other pages. Don’t resort to spam.

Facebook Offers lets you provide freebies or host contests easily. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.

You can offer prizes for Facebook “likes”. Your page can get a great deal of attention when your page is liked. Think about offering something that’s exclusive and free to those that like your page. It could be a sweepstakes of some kind or a free sample. If they want the item you’re giving away, they won’t mind subscribing to your page.

Try to put some personality in your brand. If people find your posts to be dull and boring, this will reflect poorly on your brand. Show a bit of personality, but make sure that you do this while remaining professional at all times.

If you want to target a custom audience, you can do that. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.

You need to know what types of marketing campaigns will generate the most return business for your company. You have learned some of the best strategies from this article. Start making use of them right away!