Are you making use of Facebook marketing for your business? If you don’t, then you’re going to miss out on a lot of potential customers. If you already have a Facebook presence, it won’t matter much unless your marketing campaign follows best practices and avoids worst practices. Read on for assistance in developing a Facebook marketing strategy for your business.

Consider holding online contests as a means of your Facebook marketing plan. Offer up discounts and prizes in return for having your customers like your Facebook page. Always actually send the prize or you’ll ruin your reputation.

Contests are a fantastic way to increase interest in your company. Offer prizes or discounts to your users when they like your page. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.

If you’re marketing your business on Facebook, you should be professional about it at all times. You can be a bit relaxed but make sure you are still professional. When you keep a professional tone, you are respected more by customers.

Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. It is important to monitor your wall daily and to check out @ messages for your brand as well. Make sure to respond to both positive and negative feedback.

Reply to people when they post on your page. Therefore, you will need to pay attention to all postings received. It is especially important to respond quickly to anyone who needs help or posts a complaint.

If you are using Facebook to get your services or products to your customers, you need to make your page unique. You may do this through your choice of page color and the addition of graphics. You can attract more followers with an attractive page.

Would a group better suit your needs than a page would? Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.

If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. Put up neat visuals or add some color. Facebook users tend to be drawn to these kinds of pages over plain pages.

One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.

If you are not already marketing on Facebook then hopefully you now understand why it could be so useful to your bottom line. You have all the information it takes to begin a successful Facebook marketing campaign, so don’t put it off anymore. Regardless of your history with Facebook, there is always room for improvement. Use what you’ve learned here to guide you along the way.

Avoid allowing spam to take over your Facebook page. Sites that are riddled with spam can end up turning potential customers off. If you have different page administrators, they can help you with this.