Everyone has an opinion on the best way to use Facebook as a marketing tool for your business. However, to really succeed, you need a firm grounding in the basic principles of effective online marketing. This article can help you see what you need to succeed.

Always respond to comments written about you or to you on Facebook. Monitor you wall regularly, and reply to any @ messages. It is especially important to respond quickly to anyone who needs help or posts a complaint.

Contests are a good way to market and get new followers on Facebook. Provide fans with coupons or even a product when they share or Like your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.

Take advantage of Facebook ads and all they have to offer. Routine postings can only get you so far in terms of promotion. If you want to reach a lot of people all at once you should try buying an ad on Facebook. These ads are not expensive and can quickly increase your followers and your sales.

Depending on your needs, a Facebook group may work better for you than a page. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. You can also use a group and a page to give updates and allow users to share content.

Depending on your needs, a Facebook group may work better for you than a page. Groups are like little communities where your fans can interact together. You can utilize a group and a page in tandem to keep users interested and interacting.

Create custom tabs on your business Facebook page. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. For instance, when you have a contest going on, make a tab for just content info.

When you use custom audiences, you are able to target your ads to them by using their email addresses. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.

Answer questions and comments quickly. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. Never hesitate to share links to the site if there is an article that is on point in answering their question.

Don’t forget the people that are already subscribed to your page. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. You should ensure that your audience feels appreciated. This gets customers truly engaged in your company.

When marketing with Facebook, your whole intent is to boost sales. Therefore, set a goal to achieve a certain amount of sales by month’s end. Getting people to visit and like your Facebook page is great, however it is more important that your efforts translates to more sales. Try switching your strategy if you’re not seeing an uptick in business.

Sometimes you’ll need to post on Facebook pages that are not your own. Posting on another page gets attention. Be sure it is positive attention, though. You should be posting when there is something important to say. Do not ever do spam posts.

When it comes down to it, most people follow “trends” they hear about regarding Facebook marketing out of sheer laziness. It is fortunate that this article is about solid marketing advice rather than trends. As long as you use the tips you’ve read here, you’ll find that your campaign goes gangbusters and profits increase.