Facebook is one of the most popular web sites on the Internet, due to its ability to connect family and friends in an easily accessible manner. You can use Facebook to market your wares. The following advice will teach you how to properly use this marketing method.

Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Prizes will open the eyes of potential customers out there. Follow through with your prizes and discounts, or you will lose customers.

Facebook Offers can help you get the word out about a giveaway. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. If the offer is extra special, you can promote it to people that aren’t fans as well.

Engage your customers by replying to their posts as much as possible. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Reply to them, especially if it is someone who needs customer service or has a complaint.

Give Facebook advertisements a try. Regular posting can only do a limited amount when it comes to promoting your business. To gain even more customers, you should use Facebook ads. They don’t cost too much, but they are effective.

You can improve the value of your Facebook page by changing the tabs to suit your business. The tabs let you organize your page information to make it easier for customers to navigate. As an example, if you wish to hold a contest, put all the information regarding this in one tab.

When you use Facebook for marketing purposes, you must have a page that stands apart from the crowd. You may do this through your choice of page color and the addition of graphics. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.

You don’t necessarily need a page, a group may be better for you. A group creates a community of users all interested in a common topic. Do not hesitate to use a page and a group so your subscribers can receive your updates through your page and share their own content on your group.

Don’t neglect your existing audience. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. Your audience should feel respected. Communication leads to a great relationship with your customers.

Use the custom tabs on Facebook for greater efficiency. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. For instance, use a custom tab for any contests you might run.

Remember the customers you already have. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. In order to market using Facebook, your audience should feel respected. This will help them engage themselves in your brand.

Consider purchasing Facebook ads. Your ad can be customized so that people in a specific age group or gender can see it. You will also be able to set up a budget so you can advertise only as much as you’d like to. Finally, there aren’t any long term commitments involved. Whenever you would like to end your ad, you can.

Use care in selecting your updates. Your subscribers will quickly lose interest in your updates if you do not share valuable content. Educate your customers with enlightening posts. Using Facebook Insights will help you learn which updates do well and which are flops.

Instead of blowing off the potential Facebook can have on your marketing campaign, try it out and see how effective it can be. Whether you’re representing a business that’s small or large, Facebook has a lot of benefits. Keep these tips in mind in order to maximize your Facebook marketing efforts.

One of the best marketing tactics is to hold a giveaway. Give something away a winner picked from you followers. This will help you to communicate more often with potential clients.