Since social media has become so popular, it is no wonder why many people have been using Facebook for marketing. If this is something that you have an interest in then you need to know a few things before you get started. Read this article to learn about it.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Offer users prizes and discounts in exchange for encouraging people to like your page. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.

Offering contests is an effective way to increase your fan base. Prizes will open the eyes of potential customers out there. Be sure that you come through in awarding your prize, or no one will trust you again.

Host a giveaway to get some extra attention for your presence on Facebook. Offer free products or discounts to subscribers when they join. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”

Make sure that all content you publish online is at least linked to from your Facebook. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.

All posts must be done professionally. Although social media is relaxed, you should never post anything that could be deemed unprofessional. Being professional can bring respect.

Contests are a fun way to build an audience. Reward those who sign up for your newsletter or like your page. This doesn’t cost much and has the potential to build a significant following for your brand.

Be selective when it comes to posting updates. If your updates are boring or off-topic, you’ll lose fans. Educate your customers with enlightening posts. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.

If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. You can accomplish this by including a lot of photos and making it very colorful. These types of pages certainly do attract more attention.

You can offer prizes for Facebook “likes”. You can gain a large amount of attention quickly by the use of the “like” button. Think about giving folks something unique and free if they give your page a “like.” It could be a sweepstakes prize or something offered to everyone. If you offer something they desire, they will not think twice before clicking that button quickly.

If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Invest in ads targeted for Facebook instead.

Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.

Make sure your posts have value. Your fans follow you because they get something of value from your postings, whether it’s a nod towards your best products or early-bird access to the latest sales. However, avoid “selling” too much to prevent your followers from getting tired of having your name popping up on the news feed.

You can probably tell it’s not hard to use Facebook to help get customers interested in your products and services. You must remember to exercise patience, as it won’t just solve itself overnight. Be patient, but start right away.

Don’t forget the people that are already subscribed to your page. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. In order to market using Facebook, your audience should feel respected. These customers can champion your brand if you engage them effectively.