Are you an avid online marketer? Out of this, what do you know about using Facebook as a marketing strategy? Maybe you’ve come from the print or broadcast advertising world and don’t know much about online marketing methods. Whether you’re a rookie or an expert, the following advice will help your Facebook marketing campaign.

An excellent Facebook marketing tool is contests; therefore, you should utilize it. Reward them with prizes and incentives if they like your page. Be sure to follow through on any promises you make.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Give discounts or prizes to people who share or actively market your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.

All posts must be done professionally. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. If you stay professional, people will always view you that way.

Any content published online should be linked to your Facebook page. For example, if you write a blog, make sure to link each post to your Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.

Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. While social media usually has a relaxed tone, present your business and yourself professionally. When you keep a professional tone, you are respected more by customers.

Keep spam off of your Facebook page. There are filters at your disposal when editing the page that can help you monitor it, even when you are not on. Page administrators are able to put keywords in that will be filtered out.

Make sure that you stay active answering the questions on your Facebook page. Show that you appreciate their questions and comments, and give helpful responses. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.

Increase customer engagement by commenting on the things they post on your Facebook wall. You need to monitor your wall, and any direct messages you receive. It is especially important to reply if the comment needs customer service support or a complaint is brought to light.

Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.

Make sure to build a fan base when marketing on Facebook. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. After that threshold has been reached, your conversion rate is going to start marching.

Answer any questions and respond to comments on Facebook. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. Put a link up to your website should you have something on there that is relevant.

The advice in this article will be helpful no matter how experienced you are with Facebook marketing. Use what you learned here. Start your campaign plan today by using this advice and profiting from it.