When you market, you’ll need to stay up-to-date and learn about trends. Take advantage of Facebook marketing in this modern age, where most people use it! Keep all of these tips in mind so that you can create the most effective campaign possible on Facebook.

Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Give discounts or prizes to people who share or actively market your page. Always award the prize though; you don’t want to be viewed as dishonest.

Try a giveaway as a way to boost your Facebook marketing. Encourage people to subscribe by giving something away to some of them. Be sure that you announce winners on Facebook. Repeat this process whenever you need to gain more subscribers.

You can get additional interest to your Facebook campaign when you use a giveaway. Offer entries in return for liking your page. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.

Always post a link to any new content on your site to your Facebook wall. If you have a blog on your site, have a summary and link post automatically on your Facebook. Your Twitter page and other pages can be linked straight to your Facebook account.

Try your hand at Facebook ads. Regular posts only go so far with promotions of services. Purchasing Facebook ads will help you reach your goals. They aren’t pricey and they can help.

When you market services and products on Facebook, your page needs to stand out above others pages that are similar. Put up neat visuals or add some color. This will attract the most amount of customers.

Use Facebook to connect with your customers. Facebook is useful for more than chatting with your friends. It should be thought of in this way. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. You will discover that Facebook has the ability to draw lots of traffic.

Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.

Would a group better suit your needs than a page would? Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. You can utilize a group and a page in tandem to keep users interested and interacting.

Make sure to build a fan base when marketing on Facebook. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. After you hit that many people you should see your conversion rates start to rise.

You must build a healthy Facebook fan base. Wait until you have a decent number of fans before you invest a lot of money in marketing. The interest in your products will automatically start to skyrocket once that threshold is reached.

Do not leave out people that are already fans. Some marketers focus on getting new subscribers instead of taking care of their exist audience. For a stronger Facebook marketing campaign, your audience should feel respected. Communication leads to a great relationship with your customers.

Don’t think that Facebook can’t help you market, because it has helped businesses out time and time again. There are many people on Facebook now, it is not just a place for young people anymore. The techniques described in this article can help improve your results.

Offer something that is unique when someone “Likes” your Facebook page. These “likes” can bring new attention to the Facebook page. You may want to offer a free giveaway to those who like your page. A contest is a good idea as is a coupon or discount. If someone sees a chance to get something of value, they will be more likely to click that button.