These days it seems as if everyone has a Facebook page. You may be surprised at who is on Facebook. That said, are your customers on Facebook? If they do, this might be an excellent approach for you to use. Keep reading for some helpful details on launching a campaign.

Link all of your published content to your Facebook. If you publish a blog, configure Facebook to automatically include a link and summary of your post. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Provide discounts and prizes to those who give your page a “like.” Be sure to follow through on any promises you make.

Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. For instance, your current giveaway can have its own tab that lets your followers know how things work.

It is important to have a lot of followers when using Facebook as a marketing tool. Having an excess of 5,000 fans is best. After you hit that many people you should see your conversion rates start to rise.

Reply to any comments left on your wall. Monitor your wall daily and make sure to respond to people within 12 hours. Make sure to respond to both positive and negative feedback.

Always keep your current customers in mind. A shocking number of people fight to get new likes instead of catering to their current fans. For a stronger Facebook marketing campaign, your audience should feel respected. These customers can champion your brand if you engage them effectively.

Look into buying ads through Facebook. Ad customization options for age, gender and more can help you. You can use your own budget, doing as little or as much as you want to do. Additionally, you don’t have to make a commitment that’s long-term. When the promotion is over, you can put an end to your ad.

Facebook is a great way to share your content. This can be a formal tool to get your business on the map. You can have lots of different kinds of conversations. Spend time producing quality content and use your page to promote these posts. You will realize that Facebook will help drive high traffic!

In return for a “Like”, provide an exclusive reward. Your page can get a great deal of attention when your page is liked. Think about offering something people are going to be interested in. It is something that you can give to everyone or offer a sweepstakes. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.

Make it easy for visitors to your Facebook page to subscribe or like your page. Giving your visitors some sort of prize for signing up or registering for a service is a great way to connect with them. Use this to hold sweepstakes or offer coupons.

Facebook Offers allows you to promote contests or free giveaways to your customers. Set up your offer and switch it to Promoted Post via your Wall. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.

Don’t share updates that have no direct relation to your own content. You may want to talk about things in the news or talk about your personal life, but remember that’s not interesting to all of your followers. If you need to discuss controversial subjects, save it for your personal page.

If you are on Facebook, you know what customers want from a company’s Facebook page. Take the tips included here, combine that with your own knowledge and move forward with a great marketing campaign. The more you work on this, the more money you’re going to make.

Use the custom tabs to maximize your Facebook marketing efficiency. You can easily organize the information available on your page so that fans can find it. If you have a current promotion, make a special tab for that.