Almost everyone in this country is using Facebook. It is a great business tool as well. Facebook features a few marketing options that cost money, but it also has free marketing opportunities. The following information is about Facebook marketing.

Reply to people when they post on your page. This means you’ve got to monitor your wall regularly. Reply to them, especially if it is someone who needs customer service or has a complaint.

Always post a link to any new content on your site to your Facebook wall. If your site has a blog, include a summary and then link the posts automatically via your Facebook. Your Twitter page and other pages can be linked straight to your Facebook account.

Does your page stand out from the competition? This can be done by creating a more colorful page and adding things like lots of photos. Facebook users usually respond better to these pages compared to plain ones.

If someone “likes” your page, give them something exclusive. These “likes” can bring new attention to the Facebook page. Send something free to a client if they go to your page and like it. You can run a contest or provide it to anyone who Likes your page. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.

When you are using Facebook for marketing, you must make your page stand out from among the crowd. You can do so by giving your page an attractive and eye-catching design. Those on Facebook are more likely to visit a vibrant page instead of a dull one.

If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. Your clients really have no need to follow you on Facebook since they generally only deal with you once and they’re done. Use targeted ads on Facebook instead.

Always answer comments and posts that show up on your Wall. If someone takes the time to contact you, it is important that you talk to them. Facebook is similar in a lot of ways to making a phone call. You answer any questions that are asked of you about the business you’re running.

Facebook lets you share content. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Treat it that way. Use Facebook to promote your blogs from other channels. You’ll find that Facebook tends to drive a lot of traffic!

You must consistently feed relationships that you have on Facebook with others. Facebook relationships evolve over time and need a long-term investment of time to build, in the same way face-to-face relationships are built. One way to help your relationship grow stronger is by providing people with simple and unique content. Don’t forget that loyal customers should be rewarded with special deals and promotions.

Get people talking. Let conversations flow on your page. By deleting the conversation and telling people that only on-topic conversations are allowed, you may offend them. You should only intervene if offensive statements are made.

When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. Just create the offer and then make it a Promoted Post. If the offer is extra special, you can promote it to people that aren’t fans as well.

Make sure your postings are varied, but always stay on topic. Talk about your business and brand, but don’t repeat the same sentiments over and over again. Find different types of content that will keep your fans engaged. You could solicit and post pictures or ask for opinions.

This article has provided you with valuable information on conducting a Facebook marketing campaign. Facebook is free, so that is the best part about it. Start right away, and get a jump on your competition. They may have also read this article, so get to work!

Use custom tabs to make your Facebook page more efficient. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. If you have a current promotion, make a special tab for that.