Is your company using Facebook? If not, then you are seriously underestimating Facebook’s potential for gaining new customers. If you do have your business on Facebook, then you should ensure you’re utilizing the right strategies. Keep reading to find out how you can develop your Facebook marketing strategy.

Having a contest is a good way to glean fans. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!

Any online content that you publish should link to your Facebook page. If you’re a blogger you should put a link to your Facebook page at the end of your posts. You can also link your Facebook page to your Twitter account so your tweets will show up there.

A great way to interact with your subscribers is to respond to their comments on your wall. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) It is especially important to respond quickly to anyone who needs help or posts a complaint.

Any online content that you publish should link to your Facebook page. Link post summaries of blog entries from your site onto Facebook. Link your Twitter and Facebook pages to have your tweets posted on your page.

Does your page stand out from the competition? You may do this through your choice of page color and the addition of graphics. An appealing page is much more enticing than an ordinary page for Facebook users.

Don’t let your Facebook page become overrun with spam. Sites that are riddled with spam can end up turning potential customers off. Any approved person can access the page with these tools if they know the password.

Think of Facebook as a way to share content. Facebook isn’t just about informal chit chat, it’s also a major content format. Use it in this way. Write some actual blog posts and then promote them via other channels through your Facebook page. You can reach significant numbers of people on Facebook.

Never let a Facebook page get overridden by spam. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. Any administrator can type in keywords using this tool that will automatically filter it out.

Now you should be ready to get your business onto Facebook. You now have what you need to know to start your Facebook marketing plan today. Even if you have had a Facebook page for awhile, there is always room for improvement. Use what you learned and watch your business progress.