A lot of people waste plenty of time on Facebook. If you view Facebook as a marketing asset, though, you can convert it into a valuable tool for growing your business. There are millions of Facebook followers, and reaching them is going to give you wonderful results. This piece is a great way to optimize Facebook for your business purposes.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Free samples and discounts are another way to attract followers and get them to try your products. Be sure to follow through properly and actually give out the prizes, or your honesty will fall into question.

You posts should always be professional when you are using Facebook marketing. Although social media presents a casual platform, you and your business must always be presented professionally. If you keep it professional, you will gain the respect and trust of your clientele.

Facebook Group

Consider establishing a Facebook group instead of or in addition to your page. A Facebook group allows users to have their own community. You could even set up both a group and a page if you would like and if it makes sense for your business.

Reply to people when they post on your page. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Reply to everyone that you can, and make sure that you’re replying to complaints first.

You must know when it’s okay to post on another person’s Facebook page about your business. You can garner a ton of attention when you post on other people’s Facebook pages. Be sure it is positive attention, though. Post to other Facebook pages when you have something worthwhile to say. Do not engage in spamming of any sort.

Choose updates wisely. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. Updates need to be entertaining, helpful, or educational. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.

You must have an attention-getting page so that your page is set apart from the rest. Adding great photos and unique color combinations really helps. These pages are more enticing.

If you receive a “like” from someone, give them a special offer. These “likes” can bring new attention to the Facebook page. It is appealing to users to get a free gift when they give a page a like. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. If they know they can get something they want, they will like it without hesitation.

Always respond to comments as well as posts that are posted on your Facebook wall. Doing so helps you develop a good reputation. Facebook posts can often be similar to phone calls in which case you would respond as well as answer any questions.

Don’t let spam overrun your page on Facebook. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. Any administrator can type in keywords using this tool that will automatically filter it out.

Sharing content is important when using Facebook. Posting valuable content will encourage your fans to share that information with their friends. Facebook is all about sharing and interacting with other people. The harder you work to provide great information, the more likely it is to be shared far and wide.

Make sure you have a good personality with your posts. Marketing materials should be periodically refreshed to keep them current and relevant, which sells the idea that your brand is also current and relevant. While you do want to convey your brand personality, you must keep everything professional.

Giveaways are very helpful in marketing. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. It will only cost you a small amount of money to garner a lot of attention and new followers.

You can use Facebook to reach your goals while others are playing games and sharing quotes. With your new understanding of the material above, Facebook should become your best marketing weapon. You will be amazed at what you can do if you use what you have learned.