If you’re serious about Facebook marketing, you need to be on top of the trends. So many people are on Facebook, which is why you need to use it for marketing purposes. Read through the following article and you should be able to build a marketing plan that works well.
An ideal way to encourage fans is to always reply to their wall postings. Take a look at your wall daily, and pay attention if someone tags you in a post. Reply to them, especially if it is someone who needs customer service or has a complaint.
Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Offers can include discounts and prizes for users “liking” your page. Always actually send the prize or you’ll ruin your reputation.
Host a giveaway to get some extra attention for your presence on Facebook. Give away a desirable product to get people excited. Update your Facebook page with the winners, and repeat this any time you want more fans.
It is important that your published online content is linked to your Facebook account. Link post summaries of blog entries from your site onto Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
Reply to any comments left on your wall. This means checking you wall for questions or comments regularly. Reply right away, particularly if the posting included a complaint or customer service request.
If you are using Facebook to get your services or products to your customers, you need to make your page unique. You can do this by making your page colorful or adding lots of photos to it. An appealing page is much more enticing than an ordinary page for Facebook users.
It is important to have a lot of followers when using Facebook as a marketing tool. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. After you hit that many people you should see your conversion rates start to rise.
Make sure your Facebook page isn’t being inundated with spam. Take advantage of filters which allow constant monitoring of your Facebook page, even when you are away. Anyone who has administrative rights to your page can filter out specified keywords simply by entering them into this tool.
Social Media
Consider Facebook carefully when choosing a platform for marketing on social media. Facebook is a great networking site, but there are plenty of others that reach out to different demographics. Do some research on the audience that you’re targeting so that you can figure out where they are getting their social media needs taken care of.
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.
Make sure that a group is established for your business. It may be a useful clearinghouse for information or a place for customers to speak with fellow purchasers. Also, you can use this as a platform for revealing deals. Don’t overlook this opportunity to learn more about your customers.
Don’t post updates that are dull and boring. You may want to talk about things in the news or talk about your personal life, but remember that’s not interesting to all of your followers. Post anything of a personal nature using your individual Facebook profile.
Don’t neglect your existing audience. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team. If you want your Facebook marketing to pack more power, then make your audience feel respected. This gets customers truly engaged in your company.
Don’t assume Facebook marketing will not be successful; think about what it can do for you instead. Because it has such a wide and varied audience, there is no limit to how this marketing strategy can benefit your business. Keep the advice in this piece handy to get the most results possible.