Do you want your business to gain exposure among millions of people? Were you aware that Facebook could assist you with that? Facebook has millions of registered users and when used properly, can be of great assistance.

A great way to interact with your subscribers is to respond to their comments on your wall. This should include monitoring the wall comments as well as @ messages concerning your company. It is important to reply to everyone, even more so if it is a complaint or a question.

Use Facebook Offers to share coupon codes or organize contests for your subscribers. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. You may find yourself with new followers if its a great offer.

Facebook Ads

Try putting out some Facebook ads for your business. Routine postings can only get you so far in terms of promotion. Purchasing Facebook ads will help you reach your goals. They are inexpensive, and can make a big difference.

If you want to only target current customers, use “custom audiences”. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.

Consider Facebook as one way to share information. Facebook isn’t just about informal chit chat, it’s also a major content format. Treat it as such. Cross promote information between your official website, blog and Facebook. Facebook will bring you a great deal of traffic if you do.

It is important to have a lot of followers when using Facebook as a marketing tool. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. When you hit that number, your conversion rates will soar.

Make sure to put your current audience in the forefront of your priorities. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. Your audience must feel respected. Communication leads to a great relationship with your customers.

Use care in selecting your updates. If your updates are boring or off-topic, you’ll lose fans. Your updates should be educational, helpful or entertaining. Look into using Facebook Insights to discover what posts are really the most popular with your audience.

Be sure that you’re making posts that have value. Your followers should be able to get something valuable out of each post you make, whether it’s a deal, a bit of knowledge or some inside information on your latest product. Don’t “sell” too much or you could make your followers tired of seeing you pop up in their news feed.

Chose what you share as an update carefully. If your updates don’t contain any valuable information, your subscribers will lose interest. Keep your updates helpful, educational, or entertaining. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.

Facebook is an effective tool to use while in business. There are millions of Facebook users that your business is now exposed to. Use the things that you were taught here and your business will see some growth while you’re able to speak to your audience. The possibilities are truly endless.