If you are prolific on Facebook you will be able to keep in regular contact with your clients while promoting your business. Prior to starting your campaign you need to be fully aware of the ins and outs of Facebook marketing. Read this article to get the information you need about Facebook marketing.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. You could throw a photo contest, for instance, with customers using your product in unusual ways. Be sure that you come through in awarding your prize, or no one will trust you again.

Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Provide discounts and prizes to those who give your page a “like.” Show proof that you have awarded the prize after the contest ends.

While you want your personality to show, you must keep things professional when making Facebook posts. Even though Facebook is pretty relaxed, do not let yourself become too lax in your posting. Presenting a professional way of speaking will inspire respect and trust from your customers.

A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. Monitor your wall daily and make sure to respond to people within 12 hours. It is important to reply to everyone, even more so if it is a complaint or a question.

Target advertisements directly to your customers by using the “custom audiences” tool. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.

If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. You should add pictures and colors to attract attention. Pages with images are more attractive to your Facebook fans than just plain text.

Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.

Always answer comments and posts that show up on your Wall. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. Facebook posts can often be similar to phone calls in which case you would respond as well as answer any questions.

You must build a healthy Facebook fan base. Don’t focus investing too much into promotions or marketing products until you have around 5,000 fans. After that threshold has been reached, your conversion rate is going to start marching.

Know when it’s okay to post something about your business when you’re not on your personal Facebook page. If you are posting on a page that isn’t your own, it can gain you attention. Having said that, it’s crucial that this attention is desirable. Only post when you have valuable information to share. Do not engage in spamming of any sort.

If you’re trying to market on Facebook, you’re probably trying to get more products sold than you’re currently selling. Therefore, set a goal to achieve a certain amount of sales by month’s end. Getting a lot of page fans is great, but it doesn’t mean much if it does not translate into more business. Try switching your strategy if you’re not seeing an uptick in business.

Choose updates carefully. Your followers will become disinterested if you aren’t sharing content that they can use. They should offer help or be educational or entertaining. Facebook Insights is something you can use to learn what kind of updates do the best with people so you can try to make more content like that.

Now you should know what it takes to build a marketing campaign on Facebook because of the article above. Remember to change up your strategies with regard to the niche you’re working with. Educate yourself about the details Facebook marketing before you launch your campaign.

Make it easy for visitors to your Facebook page to subscribe or like your page. Having potential customers sign up and provide you with contact information means you’ll have the ability to continue to interact with them. You can give a prize for signing up, or require registration to enter a contest.