Facebook is very popular because of how it brings people together. Employ the power of Facebook by utilizing the innovative types of marketing strategies it has spawned. The following article will give you some great tips to help you be successful with your Facebook marketing campaign.

Contests are a good way to market and get new followers on Facebook. Provide fans with coupons or even a product when they share or Like your page. Always actually send the prize or you’ll ruin your reputation.

Hold Facebook contests. Offer prizes or discounts to your users when they like your page. Be sure to follow through on any promises you make.

Be sure that all of your online content is linked to and from Facebook. Link post summaries of blog entries from your site onto Facebook. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.

Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.

When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. You can do this by making your page colorful or adding lots of photos to it. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.

Custom tabs can help you make your Facebook marketing strategies more efficient. The tabs will let you present your information in an organized manner. For example, a contest can have its own tab so that it stands out.

If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Spend your money on more targeted Facebook ads.

Facebook needs to be thought of as a place to share with people. Facebook is for more than just idle conversation; it is a primary channel for content. Treat it as such. Create great content and share interesting information. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.

Always respond to people when they make a post to your Facebook wall. Respond to those who have taken the time to contact you. Facebook is similar to a phone call, you would respond to that, right?

Use Facebook to your advantage even if you are not an avid user of social media outlets. It can help your business grow in ways you wouldn’t dream possible. For an entrepreneur or corporation, techniques are available to make it the best it can be. Keep these tips in mind so that you can transform those “likes” into cold, hard cash.

Learn how to build a fan base. Not too much investment should be put into any promotions until you have thousands of fans. When you hit that number, your conversion rates will soar.