When it comes to marketing on Facebook, you’ll hear a million tales about what might be the best thing to do. Why not take advantage of it and use it to help grow your business? The following advice will help you become successful.

Communicate with your fans on a regular basis so you are aware of what they want. You should be taking note when people make posts on your Facebook page. You may be able to use their tips in the future. Your current fans are the reason for your success so don’t ignore what they have to say.

Talk with your fans often to get their feedback on your products. Pay attention when folks make postings on your page. You can gain valuable ideas from these posts. Your current fans are the reason for your success so don’t ignore what they have to say.

Engage your customers by replying to their posts as much as possible. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) This is particularly important if the comment that has been left for you is negative.

Try making a group as an alternative to creating a page. Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. You can have both a group and a page, the page for updates and the group for interactivity.

Posts about your business should always be professional. You can be a bit relaxed but make sure you are still professional. Being professional can bring respect.

Use Facebook Offers to promote your special deals. Create the offer and then make sure to post it on the wall. If it’s a good deal, you can give it to people that do not even like your page yet.

Answer all questions and reply to all comments. Thank people that answer questions for you or provide other valuable information. Don’t hesitate if you find a link that leads to an answer, even if it’s not something you’ve written.

Engage your customers by replying to their posts as much as possible. Monitor your wall daily and make sure to respond to people within 12 hours. Respond to concerns, especially when it is a direct question or product concern.

Target advertisements directly to your customers by using the “custom audiences” tool. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.

Hold a giveaway to entice customers. Give away something to a small group of your customers willing to be on the mailing list or those who give your Facebook page a “like.” It will not cost you much money, but the communication opportunity with customers is invaluable.

Try holding a giveaway. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. You will have the chance to communicate with a large amount of people.

Make sure that you focus on quality when updating your page. You will lose the interest of your followers if you don’t share content that’s really valuable with them. Give them information they want, like how-tos or humorous posts. Look at the information on Facebook Insights in order to determine which updates have been most successful. Then, you can give your readers more of the same content.

Don’t forget why you created a Facebook page. Don’t create one just to say you have it. Are you communicating to your customers with it? Or do you have one so your customers are able to contact you? Facebook for the purpose of growing your business is very different than using it to promote loyalty.

Offer something that is unique when someone “Likes” your Facebook page. The more likes you have, the more attention your page will get. Try offering something exclusive and free to people for “liking” your page. You can also enter them into a contest if they like your page. If the incentive is something that they value, they won’t hesitate to click on that “like” button.

The bottom line is that many folks stick to Facebook marketing trends just because they are lazy. This article is not about trends, but great marketing advice that works. As long as the things you have learned here are put to good use, you shouldn’t have any trouble getting your business off the ground.