If your business isn’t making the money you would like it to make, maybe it’s time for a fresh marketing blitz, and Facebook is a great venue for that. This site can help you quickly grow your company. Keep reading this informative article to learn how.

Try out Facebook ads. Regular posting, while valuable and beneficial, only goes so far. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. They are not expensive, and can make a substantial difference.

Communicate with your fans on a regular basis so you are aware of what they want. Pay attention to what people are posting on your page. The public has often provided marketing inspiration to numerous businesses. Don’t ignore your fans.

Answer all questions and reply to all comments. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. Sharing a link to another page that has the right information is an appropriate way to give a good answer.

Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.

Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Offer prizes or discounts to your users when they like your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.

Make sure to build a fan base when marketing on Facebook. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. When you hit that mark, your conversions will start happening rapidly.

Select your updates carefully. Your followers will lose interest quickly if the content in your updates routinely has no value. Educate your customers with enlightening posts. Try using Facebook Insights to see which updates are more successful than others so you can create similar content for the audience.

Remember the customers you already have. New customers and clients are wonderful, but it is important to keep the people who are loyal to you. In order to market using Facebook, your audience should feel respected. By keeping your followers feeling respected and happy, you will engage them and earn more loyalty for your brand.

Always answer comments and posts that show up on your Wall. They’re taking the time to contact you, so the least you can do is reply. It’s like a phone call: you would never leave it at a message left on your machine, would you?

A good way to convert visitors to your page into followers is to hide content from non-fans. You will get more fans this way because they will want to see the hidden information. But, only keep some parts of your page hidden, as hiding too much info will hurt SEO.

Consider purchasing Facebook ads. Make your ad targeted to a certain gender or age. You also can keep to a budget, allowing you to do as little or as much as you wish. Finally, there aren’t any long term commitments involved. When the promotion is over, you can put an end to your ad.

Don’t share updates that have no direct relation to your own content. While personal updates or thoughts on events might seem important to you, you have to remember that it might not interest your subscribers. Personal projects and updates should be shared using your personal account.

Have your fans participate in decisions about your company. Folks like feeling as though they are part of the process. Get customers involved in decisions with your company or brand. A good idea is that asking them what they like to read on your blog.

Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. Your customers will want to read your posts everyday on Facebook. Invest in ads targeted for Facebook instead.

If you need to turn a failing business around, you may feel like you are under an enormous amount of pressure. Using Facebook to market your business is a great way to find new customers. Use the great tips here to get yourself ahead of the game.