You’ve probably heard along the way that Facebook is an excellent place to market your brand, product, or service. If you are not sure exactly what that means, do not panic. This article outlines all you should know to present a successful campaign on Facebook.

Having a contest is a good way to glean fans. Offer prizes or discounts to your users when they like your page. Be sure that you come through in awarding your prize, or no one will trust you again.

Make sure to communicate with your fans to understand their needs. Pay attention when folks make postings on your page. You can gain valuable ideas from these posts. Don’t ignore your fans.

A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. This means checking you wall for questions or comments regularly. Respond to concerns, especially when it is a direct question or product concern.

Use Facebook Offers to share coupon codes or organize contests for your subscribers. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. If the offer is good enough, promote it to those who aren’t fans, too.

Consider holding online contests as a means of your Facebook marketing plan. Free samples and discounts are another way to attract followers and get them to try your products. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.

Make sure that you stay active answering the questions on your Facebook page. Thank people that answer questions for you or provide other valuable information. Never hesitate to share links within your Facebook page to address a visitors needs.

Make sure to put your current audience in the forefront of your priorities. Many folks immerse themselves in building their customer base, but they take for granted the base they already have. Respecting your audience will lead to a successful marketing campaign. By keeping your followers feeling respected and happy, you will engage them and earn more loyalty for your brand.

All posts must be done professionally. Social media often has a relaxed or casual tone, but you still need to present a professional attitude. If you keep it professional, you will gain the respect and trust of your clientele.

Your posts should include valuable content. Basically, your readers should gain something out of every single one of your Facebook posts. You don’t want to “sell” your customers too often because this will irritate them.

There are more social media marketing choices other than Facebook. This network is very popular, but some subcultures and age groups prefer other websites. Research your audience and find out where they hang out online to see if your efforts would be better spent elsewhere.

Make sure to build a fan base when marketing on Facebook. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. Once you hit that threshold, you’ll see that your conversion rate heads skyward.

Ask your fans to get involved in various decisions related to your company or brand. Folks like feeling as though they are part of the process. When they have input, they’ll feel special. A good idea is that asking them what they like to read on your blog.

When you use Facebook as a marketing tool, you might get off to a bumpy start. A good start is to add a Facebook button to your site. This will allow people to get connected with your business. It’s not as intrusive as various other types of marketing. When someone starts following you on Facebook, they will know more about your business.

Offer an exclusive product to people who “like” your page. You can gain a large amount of attention quickly by the use of the “like” button. Think about offering something that’s exclusive and free to those that like your page. It could also be something like a sweepstakes. If the incentive is something that they value, they won’t hesitate to click on that “like” button.

After reading this article, you should know Facebook marketing is really nothing to be afraid of. Log onto Facebook to put these tips to work for you. The faster you get started on this the better chance you have at getting the most out of it. Begin now!