People probably spend way more hours than they should on Facebook. However, it can actually be an excellent use of your time if you use it as a marketing tool. Millions of people are Facebook members, and you can see amazing results when you reach them. This article is going to get you started if you want to use Facebook to your advantage.

In order to know what your fans are looking for, frequently interact with them. Pay close attention to your followers and what they want. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Your fans are the reason for your success, so never make the mistake of ignoring them.

Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. Encourage new subscribers by offering free products. Just announce a winner and repeat the promotion as necessary.

Generate a buzz by offering a freebie through Facebook. Offer these free items to those who subscribe to your page. Post who the winners are to your Facebook page; do this often to grow your business.

Always post a link to any new content on your site to your Facebook wall. If your site has a blog, include a summary and then link the posts automatically via your Facebook. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.

Giving stuff away is a very effective marketing strategy. Try giving something free to a special group of customers that “like’ your page or sign up for your mailing list. It may cost you small amount, but you will have more people to communicate with.

Be very carefully about the updates you post. Updates with valuable content will prevent your subscribers from drifting away.. Make sure your updates are fun or helpful. Access Facebook Insights to pinpoint which updates have been most successful,and then you can use similar content.

Offer something exclusive if someone “Likes” your page. These “likes” can bring new attention to the Facebook page. It is appealing to users to get a free gift when they give a page a like. It is something that you can give to everyone or offer a sweepstakes. If you give them something they like, they will probably not hesitate to “like” you.

Do not create a Facebook page if you lack business from regulars at your company. Your clients really have no need to follow you on Facebook since they generally only deal with you once and they’re done. Instead, pay for Facebook ads that target customers for you.

A company that only interacts with a client infrequently, like a car dealership or a Realtor, does not require a business page on Facebook. Those customers are random, so they do not have any reason to read your daily posts. Instead, pay for Facebook ads that target customers for you.

Although many people waste time on Facebook, you can make use of it for your business benefit. Now that you’ve read this article, Facebook is one of the most powerful tools in your arsenal. When you use your new knowledge, you’ll create amazing strategies.

Setting off some of your content and making it inaccessible to the public is a good strategy for building your number of followers. If any of your content is hidden, people will follow you in order to view it. Just hide a small portion of content so you don’t lose SEO.