Simple to implement, reaches a huge audience – Facebook is a great marketing tool. Instead of ignoring its ability to help you with your marketing, investigate your options. The following tips will help you get a jump on marketing with Facebook.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Make sure you really do award the prize so you will be viewed as an honest businessperson.

Does your page stand out from the competition? Put up neat visuals or add some color. Facebook users tend to be drawn to these kinds of pages over plain pages.

While you want your personality to show, you must keep things professional when making Facebook posts. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. Folks will have more respect for what you do if your tone stays professional.

Do not let spam overtake your page. You can monitor your page with certain tools, even when you are not online. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.

Consider Facebook as a good way to share your content. Facebook is more than just idle chatter, it also serves as a primary format for all sorts of content. Think of it in this manner. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. You will realize that Facebook will help drive high traffic!

Make sure to respond to all comments and inquiries sent to your Facebook page. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Additionally, post a link to an article on your site if it can answer their questions.

Fan Base

Facebook Offers is a great tool for promoting giveaways and contests on your site. Just set the offer and choose to make a Promoted Post. Depending on the offer, you may even want to promote it to people who aren’t followers.

The most important first step to Facebook marketing is to build a solid fan base. Wait on marketing your products until you have a fan base. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.

Your current customers need to be your main focus. Businesses sometimes concentrate so hard on getting additional followers that they forget the loyal followers they already have. For a great marketing campaign, you should respect and appreciate your followers. This will boost engagement and build your relationships.

Offer something exclusive if someone “Likes” your page. Likes can get your Facebook page a lot of new attention. Think about giving folks something unique and free if they give your page a “like.” A contest is a good idea as is a coupon or discount. People are more likely to respond to your requests if you give them an incentive that is worth their time.

Facebook is a great way to market your business to a variety of people. Instead of ignoring it, jump right in! Remember the tips you have read here so that you can best use Facebook in your marketing plan.