Facebook is more than a social media, it’s a marketing platform that anyone can use. The Internet allows you to market your products and services to potential customers on both a local and global level. The following information can help you use this resource and market your business on Facebook.

You need to interact with your customers so that you are in touch with them. Acknowledge the posts that people make. There are a lot of popular businesses that get marketing tips from their fans. This makes it important that you give back to your fans and don’t ignore them because they helped you achieve success.

Be sure to link all content published online back to your Facebook page. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.

Generate some attention for your Facebook campaign by organizing a giveaway. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Put the list of winners on your wall, and keep doing this every time you have a contest.

Link all of your published content to your Facebook. Link post summaries of blog entries from your site onto Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.

Keep your page creative and different from other pages. You should add pictures and colors to attract attention. Plain pages don’t get the attention professional looking pages do.

Facebook can help you share different products with potential clients. Facebook isn’t just about informal chit chat, it’s also a major content format. Treat it that way. Make sure that you incorporate professional posts about your product on your page. Traffic volume to Facebook pages tend to be quite high!

The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.

You don’t necessarily need a page, a group may be better for you. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. Don’t hesitate using a group and a page as a mean for your subscribers to get your updates and also share their content with your group.

Treat your old customers well. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. You should ensure that your audience feels appreciated. This engages your consumers with your brand, so you can’t forget who your champions are.

Giving stuff away is a very effective marketing strategy. This can be done if someone likes your page. This technique will increase your visibility without the necessity of spending much money.

Facebook ads can be a good investment. You can tailor your ad so that only people of specific age or gender criteria see it. You also can keep to a budget, allowing you to do as little or as much as you wish. Finally, there aren’t any long term commitments involved. Your ad can be stopped any time.

Make a Facebook group for your brand or business. This will group together all of your potential customers. Tell them about sales, coupons or interesting articles. This is great for you to get to know your customers.

You can do a number of things on Facebook like run a contest or give people coupons, but you have to figure out which option is going to get you the most in terms of profits. This article should show you how to get ahead, like others have. Now you can use them in your marketing campaign.

Carefully chose your updates. You will lose the interest of your followers if you don’t share content that’s really valuable with them. Make sure your updates are helpful, educational or entertaining. Using Facebook Insights will help you learn which updates do well and which are flops.