There are many ways your business can use Facebook to connect with its fans. Use social media’s popularity to your business’ advantage. You can use Facebook to get the word our about your business and what it offers.
Be sure that all of your online content is linked to and from Facebook. Link post summaries of blog entries from your site onto Facebook. Your Tweets are posted to your Facebook by simply linking the two.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. Even your blog should link to your Facebook page. Also, use your Twitter page to link up to Facebook.
You must have an attention-getting page so that your page is set apart from the rest. You can do this by making your page colorful or adding lots of photos to it. Facebook users tend to be drawn to these kinds of pages over plain pages.
Don’t let spam overrun your page on Facebook. Take advantage of filters which allow constant monitoring of your Facebook page, even when you are away. Page administrators can add keywords into the tool that will help keep things filtered.
Think about creating your own group rather than just a page. This can encourage subscribers to make a community online and communicate regularly. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.
Use Facebook to connect with your customers. Facebook is for more than just idle conversation; it is a primary channel for content. Treat Facebook seriously to improve your profits. Create great content and share interesting information. Facebook will bring you a great deal of traffic if you do.
Promote a contest using Facebook Offers. Create the offer and then make sure to post it on the wall. A good offer will appeal to potential customers as well.
Answer all questions and reply to all comments. Begin your answer by thanking them for contacting you; then, provide the information they require. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.
Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
Try holding a giveaway to boost interest in your Facebook page. People like free stuff and may life your page for a chance to win something. It may cost you small amount, but you will have more people to communicate with.
Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.
Choose your updates very carefully. If your contents are not valuable, your subscribers may lose interest quickly in all your updates. Make sure your updates are fun or helpful. Using Facebook Insights will help you learn which updates do well and which are flops.
Social Media
Be sure that all of your posts have useful information. Your followers must be able to benefit form every single post that you make. You don’t want to “sell” your customers too often because this will irritate them.
Are you prepared to use the advantages of social media to help your business grow? People adore social media, and you should take advantage of that. Use these tips to connect with a larger audience.