Are you prepared to go head to head with the competition and beat them? Are they already using Facebook to market their products? Would you like to beat their campaigns again and again? You need to do your research and be determined; this article will also help.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Offer prizes or special deals to those who like your page. Always award the prize though; you don’t want to be viewed as dishonest.

Treat your old customers well. New customers and clients are wonderful, but it is important to keep the people who are loyal to you. For really great Facebook marketing results, it is important to attract an audience that knows it is respected. This will help them engage themselves in your brand.

When you use Facebook as a marketing strategy for your business, make sure your tone is always professional. Although social media is a place where people are quite relaxed, that doesn’t mean you shouldn’t be professional when representing a business. Folks will have more respect for what you do if your tone stays professional.

Giveaways are a great method of drawing attention to your page. Offer entries in return for liking your page. Post who the winners are to your Facebook page; do this often to grow your business.

You don’t want to always assume that your absolute best option for marketing through social media is Facebook. It’s very popular but not necessarily good for reaching certain target audiences. Before starting your campaign, research the audience you are targeting thoroughly to identify the social networks that they use most.

You need to have a unique Facebook page if you use it for marketing purposes. You can accomplish this by including a lot of photos and making it very colorful. These pages are more enticing.

Be sure and answer all questions that people post on your Facebook page. Thank people that answer questions for you or provide other valuable information. Share links to your site or FAQs page to help answer common questions.

Setting off some of your content and making it inaccessible to the public is a good strategy for building your number of followers. When only followers can see certain parts of your page, it will make visitors want to become followers. Try to hide just a small portion of the content on your page so you don’t have trouble with SEO later on.

Think about buying Facebook ads. You can tailor your ad so that only people of specific age or gender criteria see it. The number of ads will depend on your budget. Additionally, you don’t have to make a commitment that’s long-term. You can take the ad off whenever you want to.

The idea of marketing on Facebook is to get more business for your company. Setting monthly sales goals can guide your efforts. Getting people to become a fan is a good thing, but ultimately, you want sales. Look at your results and make tweaks to your strategy if you do not make what you expect.

Create a special group that is only for your business. A group creates a community of customers, so they can interact with each other and with you. You can inform group members of special discounts and offer them all types of useful information. This is also an excellent way to learn more about your target audience.

You might have trouble when you first start marketing your business through Facebook. One easy way to incorporate Facebook into your marketing is by placing a Facebook widget on your website. This widget allows customers to easily connect to your business’s Facebook page. When they “like” your business on Facebook, you will be able to easily update them on happenings in your business.

Always allow people to write their own comments on your wall. This is not the best way to moderate content, and will only drive away fans.

Avoid posting non-related updates that don’t enhance your content value. Only post content that your subscribers are interested in hearing about. If you need to discuss controversial subjects, save it for your personal page.

The knowledge that you have gathered will give you a leg up on the competition. You may now even know more than they do! Use what you have learned here and reach out to your global audience.