For many people, Facebook is a place where they waste time. If you apply it to marketing, it can be a good use of time and very helpful to your business. Millions and millions of people use Facebook, and if you can reach them, you can get amazing results. This article can help you succeed with Facebook.

If you are using Facebook for business, do it professionaly. While there is a generally relaxed atmosphere on Facebook, you still want your business to come across as competent and professional. If you stay professional, people will always view you that way.

Always be as professional as possible in your Facebook marketing campaign. You want to ensure that you always keep your page professional because it is a reflection of your business. Maintaining a professional tone will help people to regard your business with trust and respect.

Depending on your needs, a Facebook group may work better for you than a page. This can encourage subscribers to make a community online and communicate regularly. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.

Interact with your existing audience. Some marketers focus on getting new subscribers instead of taking care of their exist audience. If you want to do well with Facebook marketing you are going to have to respect your audience. By keeping your followers feeling respected and happy, you will engage them and earn more loyalty for your brand.

Reply to people when they post on your page. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) It is especially important to reply if the comment needs customer service support or a complaint is brought to light.

Offer an exclusive coupon, sample or great deal for those who “like” your page. Having a lot of likes brings attention to your page. Try to give a way free items if they are going to ‘like’ your Facebook page. You can make it a contest or you can make the gift for all. If someone sees a chance to get something of value, they will be more likely to click that button.

Make sure to answer every question or comment left on the wall. If a person takes the time to try to reach you, you ought to speak to them. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.

Try a giveaway as a way to boost your Facebook marketing. You can encourage buyers to join when you offer some free products to your regular subscribers. Post the names of winners on your page and watch as your number of followers grows with each giveaway.

A great way to boost conversion of visitors to followers is by hiding content from those who are not yet fans. A casual visitor just might be willing to start following you if that’s the only way to get access to a particularly interesting part of your page. But, only keep some parts of your page hidden, as hiding too much info will hurt SEO.

Think about setting up a group on Facebook. A group creates a community of customers, so they can interact with each other and with you. You can let your group know about special discounts, as well as other information that is useful to them. A Facebook page will allow you to get to better know and understand your customers.

All content that you post online should be linked from the Facebook page. If you have a blog on your site, have a summary and link post automatically on your Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.

While many people use Facebook as a means of playing games and sharing quotes, it is a great way to increase your business. With these tips, it’s easy to see why Facebook can be such a powerful marketing tool. Use what you’ve learned, and you should see some incredible results.