You probably have many relatives on Facebook. Maybe even your grandparents use Facebook. However, do you think your customers have an account? If they do, this might be an excellent approach for you to use. Keep reading for some helpful details on launching a campaign.

Host a giveaway to get some extra attention for your presence on Facebook. Encourage your visitors to join your page in order to be eligible for some free products. Post who the winners are to your Facebook page; do this often to grow your business.

If you want to interact with your customers then you need to reply to the things they say to you on Facebook. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. It is important to reply to everyone, even more so if it is a complaint or a question.

See if Facebook advertisements are a good fit. Your normal posting will only deliver so much in term of promotion for your product or service. To gain even more customers, you should use Facebook ads. These will add to the traffic that your product brings.

Make your page stick out. Use many colors and images relating to your product. People are much more drawn to decorative pages than plain ones.

Facebook needs to be thought of as a place to share with people. It can be used for so much more than chit chat. Realize this. Write some actual blog posts and then promote them via other channels through your Facebook page. This will increase your traffic and profit in the long run.

Answer all questions and comments sent to you via Facebook. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Do not hesitate to share a link to your site if an article or page perfectly answers their question.

Look into a Facebook advertisement to sell your product. You ad can be customized to be shown only to certain ages or genders. You can use your own budget, doing as little or as much as you want to do. Finally, there aren’t any long term commitments involved. Your ad can be ceased at any time.

Try making a group versus a page. Groups are like little communities where your fans can interact together. You could even set up both a group and a page if you would like and if it makes sense for your business.

Select your updates carefully. If your updates are boring or off-topic, you’ll lose fans. They want to read something interesting or that entertains them. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.

A company that only interacts with a client infrequently, like a car dealership or a Realtor, does not require a business page on Facebook. Your customers will want to read your posts everyday on Facebook. Invest in ads targeted for Facebook instead.

You need to know when you should post about your products on your page. You can receive a great deal of attention when you post on other Facebook pages. But, be sure it is positive attention. If you feel like you have worthwhile things to say, you should post on other pages. Don’t ever spam!

Have a place on your page where people can sign up or subscribe. If they are able to get something for clicking Like, they’re more likely to do so. Run a contest or a sweepstakes, or just offer something that they will be interested in getting.

Ask your fans for their input. Folks like feeling as though they are part of the process. Asking them to help with basic decisions is one great way to do this. As an example, a blogger could have readers vote on a topic they’d like to hear about.

Take the time to reply to comments or posts on your wall. Doing so helps you develop a good reputation. These messages are almost like phone calls. You wouldn’t ignore a call, so you shouldn’t ignore a message.

You’re probably a Facebook user yourself, so you understand it from your customer’s prospective. Use common sense and these tips to come up with an amazing Facebook marketing plan. The more you put into it, the more you will get out of it.