The majority of the people within this country use Facebook. However, it can be used by you to better your business. You can pay to do marketing on Facebook, but there are free options also. Continue reading to learn how you can use Facebook to market your business.

You can quickly expand your viewers on Facebook by holding a competition. Offers can include discounts and prizes for users “liking” your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.

Increase customer engagement by commenting on the things they post on your Facebook wall. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Reply right away, particularly if the posting included a complaint or customer service request.

Try your hand at Facebook ads. Typical postings are great, but there’s a limit to how far they can reach. If you want to reach a lot of people all at once you should try buying an ad on Facebook. They are inexpensive and can pack quite a marketing punch.

Avoid letting your Facebook page overwhelmed with spam. You can put filters in place that will help you to keep things on track when you are away. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.

Link all of your published content to your Facebook. If you have a blog on your site, have a summary and link post automatically on your Facebook. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.

Facebook lets you share content. Facebook is for more than just idle conversation; it is a primary channel for content. Realize this. Write blog posts that are full of useful content and promote your other posts from online on your Facebook page. You’ll soon see that you can get tons of web traffic from Facebook.

Try developing a group rather than a page. A group creates a community of users all interested in a common topic. You can use both of these options to keep your customers informed about and involved in your business.

When using Facebook, think of it as a strong platform for sharing quality content. It’s for more than sharing photos and playing games. Treat it as such. Write some actual blog posts and then promote them via other channels through your Facebook page. Facebook will bring you a great deal of traffic if you do.

Now you know what it takes to market on Facebook. Marketing on Facebook is free and easy. Be certain to begin immediately, as your competitors might not even be using Facebook. Of course, your competition has probably found this advice, too, so don’t lose any time.