People often spend downtime on Facebook. But, it really can be an amazingly useful tool in terms of marketing. Facebook has many millions of users, so the potential to reach new customers is nearly unlimited. This article is going to get you started if you want to use Facebook to your advantage.

Having contests are great for increasing your fan base on Facebook, so try to do that. Provide fans with coupons or even a product when they share or Like your page. Always actually send the prize or you’ll ruin your reputation.

Consider organizing a giveaway as a means of generating interest. Offer free products or discounts to subscribers when they join. Put the list of winners on your wall, and keep doing this every time you have a contest.

You posts should always be professional when you are using Facebook marketing. While social media is known for being more relaxed, your business should always come across in a professional way. Maintaining a professional tone will help people to regard your business with trust and respect.

Generate a buzz by offering a freebie through Facebook. Give away a desirable product to get people excited. Put the list of winners on your wall, and keep doing this every time you have a contest.

Give Facebook ads a try. Routine postings can only get you so far in terms of promotion. To really maximize your marketing efforts, you should purchase Facebook ads. Facebook ads are cheap, and they can be quite effective.

Any online content that you publish should link to your Facebook page. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. You can also link your Facebook page to your Twitter account so your tweets will show up there.

Another option, besides a Facebook page, is to create a Facebook group. Using a group may encourage your followers to create a group; thus, allowing them to interact with one another. Do not hesitate to use a page and a group so your subscribers can receive your updates through your page and share their own content on your group.

Facebook can help you share different products with potential clients. Facebook is useful for more than chatting with your friends. You can have lots of different kinds of conversations. Write real blog posts and promote your blog posts from other channels into your Facebook page. Facebook usually drives up a bunch of traffic.

Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.

No Facebook marketing campaign will succeed unless people see it, so you should concentrate on building a solid following first. You don’t need to spend much money until you’ve gleaned 5K fans or so. When you hit that number, conversion rates skyrocket.

You may want to buy an advertisement on Facebook. These ads can target a specific market if you desire. You can set a budget and work only as much as you want to. There isn’t a commitment, either. Whenever you would like to end your ad, you can.

A lot of people are on Facebook to game or quote but you can make money! With these tips, it’s easy to see why Facebook can be such a powerful marketing tool. You will be amazed at what you can do when using these tips.