Have you been told that Facebook marketing is a must for your business to survive? If you do not know what you must do, do not worry. This guide has the information you need to get started and become successful through Facebook marketing.

You can quickly expand your viewers on Facebook by holding a competition. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Be sure to follow through on any promises you make.

Any content published online should be linked to your Facebook page. Set up your blog so that new posts are automatically linked on Facebook. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.

You posts should always be professional when you are using Facebook marketing. Although social media tends to be a casual venue, your business must be presented professionally. Folks will have more respect for what you do if your tone stays professional.

Consider creating a group instead of a page. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. You can utilize a group and a page in tandem to keep users interested and interacting.

Consider Facebook as one way to share information. It’s for more than sharing photos and playing games. Treat it as such. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. Facebook will bring you a great deal of traffic if you do.

A fan base is something that you will want to expand as much as possible. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. After that threshold has been reached, your conversion rate is going to start marching.

Give your audience spots to sign up on the Facebook page. If you give the audience something when they sign up to get marketing messages from you, it can lead to potential customers becoming paying ones. You can hold a contest or a spot for them to put their information in.

Try making a group versus a page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. You can use both of these options to keep your customers informed about and involved in your business.

One way to make visitors get involved with your page is to hide some of your content from people that aren’t subscribed to your page. If part of your Facebook is hidden so that just your followers can see it, you can convert many visitors into followers. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.

Now that you’re done reading this article, you should have a bit more confidence about using Facebook marketing. Log onto Facebook to put these tips to work for you. The sooner you get started, the quicker you can gain attention. Start right now!

Facebook Offers lets you provide freebies or host contests easily. All that needs to be done is you should get the offer set up and use the Promoted Post option. If the offer is extra special, you can promote it to people that aren’t fans as well.