The interest in using Facebook as a marketing tool has exploded in recent years. If the opportunities intrigue you, then this article can help you get started. Review the following tips to gain additional knowledge.

Facebook Offers is a great tool for promoting giveaways and contests on your site. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. If you are offering something great, it may be worth promoting it more broadly, including non-fans.

It is important that your posts are always professional. Although social media tends to be a casual venue, your business must be presented professionally. You will develop a better reputation if you stay professional.

Always answer to the comments and questions people send you on Facebook. Thank them for contacting you, and give them a great answer. Do not hesitate to share a link to your site if an article or page perfectly answers their question.

Interact with your existing audience. People often focus on new customers and tend to forget about the old. For really great Facebook marketing results, it is important to attract an audience that knows it is respected. These customers can champion your brand if you engage them effectively.

Try your hand at Facebook ads. Posting to your page will only get you so far. Purchase Facebook ads to expand your business. They are inexpensive and can add another dimension to your Facebook marketing.

Offer an exclusive deal to those that “like” your page. People pay attention to a page with a high number of likes. Make it worthwhile to like your page. This will grab people’s attention rather than asking them to like the page. If you provide the chance to get something valuable, they will not hesitate to click the button.

Provide sign-up forms on your page. If you give the audience something when they sign up to get marketing messages from you, it can lead to potential customers becoming paying ones. Try having a contest from time to time or give them a way to get signed up for special offers from you.

Do not ignore any questions or comments that are asked of you on Facebook. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. You can share the link to an article if it is going to answer any questions they might have.

You can probably tell it’s not hard to use Facebook to help get customers interested in your products and services. It will take time for your marketing campaign to show results, so stick with it. Use these tips and remain patient.