Social media’s popularity makes Facebook a great place to market your company. If you have thought about it before, it is time to educate yourself on the topic. Read the article below for some great tips.

Reply to followers when they write something on your wall. Monitor your wall daily and make sure to respond to people within 12 hours. Reply to them, especially if it is someone who needs customer service or has a complaint.

Communicate with fans on a regular basis. Check out anything posted to your wall. Other businesses that are successful have gained great marketing ideas from their audience. Give your fans the attention they deserve because they made you the success that you are.

Consider using Facebook advertisements. Regular posting can only do a limited amount when it comes to promoting your business. To extend your reach, use ads to reach outside your normal followers. They aren’t pricey and they can help.

Offer something that is unique when someone “Likes” your Facebook page. New likes have the opportunity to draw a lot of attention to your page. Consider offering people something free and exclusive if they like your page. It is something that you can give to everyone or offer a sweepstakes. If you give them something they desire, they’ll easily click “like” for your page.

Keep your page creative and different from other pages. This can be done by creating a more colorful page and adding things like lots of photos. Most users on Facebook are visual.

For business that sell items like cars or major appliances that are purchased infrequently, a Facebook page for their business might not be the best answer. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Instead, turn to Facebook targeted ads to reach new customers.

You can covert visitors into followers by hiding content from people that aren’t fans. People will want to get to that information, so they will click Like. Don’t hide too much of your site, as search engines won’t be able to crawl anything that is hidden.

Do not let SPAM overrun your Facebook page. Take advantage of filters which allow constant monitoring of your Facebook page, even when you are away. Any administrator can type in keywords using this tool that will automatically filter it out.

Create a group for your business. Facebook can serve multiple purposes for you. You can answer any questions your customers have and allow them to chat among themselves. You can let your group know about special discounts, as well as other information that is useful to them. This will help develop a good relationship with potential clientele.

Make a personality for your brand. If you make a bunch of posts that aren’t interesting them people will associate that with your brand. Show off a bit, but stay professional.

Offer an exclusive deal to those that “like” your page. You can garner lots of attention via “likes.” Send something free to a client if they go to your page and like it. You could give it out to everyone or just have one winner. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.

Never turn off the function that allows people to post comments on your page. It may seem smart to keep bad comments away from your page, but really it creates the perception that you have zero interest in hearing from your customers.

It is important to understand the reason for your Facebook page. You also do not need to restrict yourself to a single one. Do you use it to talk to your customers? Or is it so they can communicate with you? Facebook for the purpose of growing your business is very different than using it to promote loyalty.

Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. Irregular customer interaction also means they will be quite uninterested in your postings. Invest your marketing dollars in a targeted Facebook ad instead.

As you can probably see now, it’s not terribly difficult to work with Facebook to get people interested in a product or service. It doesn’t happen overnight and this is important to remember. Use the above tips and remember to be patient.