Do you have a Facebook page for your brand? If not, you’re really missing out on a huge audience! If you already have a Facebook presence, it won’t matter much unless your marketing campaign follows best practices and avoids worst practices. Keep reading in order to find out how to develop a good marketing strategy on Facebook.

Free Items

A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Reply back, particularly if it is a complaint or someone who needs service immediately.

Give away free items to loyal or potential customers. Get people to join by enticing subscribers with some free items. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.

Facebook is a content sharing medium. It isn’t just informal chit-chat, it can be a large content format. Realize this. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. You will discover that Facebook has the ability to draw lots of traffic.

Host a giveaway to get some extra attention for your presence on Facebook. Get people to join by enticing subscribers with some free items. Just announce a winner and repeat the promotion as necessary.

If you want to target a custom audience, you can do that. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.

Make sure to build a fan base when marketing on Facebook. Not too much investment should be put into any promotions until you have thousands of fans. Once you hit that threshold, you’ll see that your conversion rate heads skyward.

Be sure that anything that you post online has a link to your Facebook page on it. If you’re a blogger you should put a link to your Facebook page at the end of your posts. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.

Don’t forget the people that are already subscribed to your page. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have. Your audience must feel respected. That leads to real engagement in your brand, so don’t forget about these champions of yours!

Try offering exclusives when people “like” your page. Likes are very important to improve the visibility of your company. Consider offering people something free and exclusive if they like your page. You can make it a contest or you can make the gift for all. If they know they can get something they want, they will like it without hesitation.

Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. Use many colors and images relating to your product. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.

If you’re not already using Facebook to promote your business, you probably will now. The time is now to add your company on Facebook. Even if you have had a Facebook page for awhile, there is always room for improvement. What you’ve just learned will help.