People often spend downtime on Facebook. That said, you might be able to turn time spent on Facebook into money if you make use of it to market products and services. Millions of people are Facebook members, and you can see amazing results when you reach them. The information in this article will allow you to realize Facebook’s marketing potential.

If you want learn more about what your fans want, interact with them regularly. If they post items on your page, keep them in mind. The public can offer many great ideas. Don’t ignore your fans.

An excellent Facebook marketing tool is contests; therefore, you should utilize it. Prizes will open the eyes of potential customers out there. Just be sure you actually follow through or your business will not be trusted.

Always respond to comments written about you or to you on Facebook. It is important to monitor your wall daily and to check out @ messages for your brand as well. Pay special attention to posts that express a complaint or a request for customer service.

Does your page stand out from the competition? Add colors, logos, photos and interesting apps. Users on Facebook are attracted to these pages over plain ones.

Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. Encourage new subscribers by offering free products. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.

One important thing you have to do is to develop a Facebook fan base that’s solid. Wait until you have a decent number of fans before you invest a lot of money in marketing. When you hit that number, conversion rates skyrocket.

Carefully consider any updates you plan to post. If your updates have no value, your subscribers will lose interest fast. Every piece of content you post should either be helpful, educational, or entertaining. Try using Facebook Insights to see which updates are more successful than others so you can create similar content for the audience.

You may want to try Facebook ads. Regular postings only go so far when it comes to promotions of goods and/or services. If you want big results, ads can help you get them. They generally do not cost a lot, and they can help you a lot.

Other people can use Facebook to share quotes or play games, but you can build your business with it. This article should show you that Facebook marketing can change the face of your business. You will be amazed at what you can do if you use what you have learned.