Posting coupons on Sundays is a great idea. To get your fans engaged, post a quote. False information is found online, so how do you know what is true about Facebook marketing? Keep reading and you will find out how to separate myth from fact when it comes to Facebook marketing.

Think of Facebook as a way to share content. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Treat Facebook seriously to improve your profits. Compose actual blog postings and make sure your posts are promoted via other channels as well. You can reach significant numbers of people on Facebook.

It is crucial that you regularly interact with your followers. Pay attention to what people are posting on your page. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Your fans are your customers, so always listen to them.

Know when you should and shouldn’t post on other walls. When posting on other’s Facebook pages, it can get you significant attention. You need to make sure it is good attention. If you feel like you have worthwhile things to say, you should post on other pages. Make sure that you avoid spamming other pages.

Try offering exclusives when people “like” your page. A page with many likes will get more attention. Think about something exclusive and free when someone likes your page. It could be something everyone gets or even a sweepstakes. If they want the item you’re giving away, they won’t mind subscribing to your page.

Reply to any comments left on your wall. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.

If someone takes the time to comment on your wall, give them the courtesy of a response. This will show that you care about what they have to say. It’s like a phone call: you would never leave it at a message left on your machine, would you?

Use a Facebook group page just for your business. This can only be a one-stop shop where people can ask questions and customers are able to chat with one another. Also, you can use this as a platform for revealing deals. You’ll build a personal relationship with your fans this way.

Facebook lets you share content. It’s not just about silly informal conversation, there’s real content going on in Facebook. Realize this. Create great content and share interesting information. You’ll soon see that you can get tons of web traffic from Facebook.

Ask people in your fan base to comment on your recent product decisions. People like to get involved. When they have input, they’ll feel special. If you blog, ask fans what they want to hear about.

It may be tough starting out in Facebook marketing. The first step is usually to add Facebook buttons and links on your site. This helps potential customers and fans get connected with your enterprise, and provides a less-intrusive type of marketing. When fans “like” the business via Facebook, you can update them on what happens in your business easily.

If you want to only target current customers, use “custom audiences”. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.

After reading this article and knowing more about Facebook, you are able to start your research and determine how you can best reach your target market. The above advice will be of great assistance. Use them and you will see success.