Establishing an effective Facebook presence is an essential part of gaining new customers and retaining existing customers. Before you embark on a marketing campaign, however, you should know what you are doing. Read this article to get the information you need about Facebook marketing.

Having a contest is a good way to glean fans. When a person likes your page, they can enter a drawing to win a great prize. Follow through with your prizes and discounts, or you will lose customers.

Generate some attention for your Facebook campaign by organizing a giveaway. Encourage people to subscribe by giving something away to some of them. Announce all winners on the Facebook page, and do so each and every time you desire new subscribers.

Give Facebook ads a try. Normal posts to your Facebook page will only promote your products to your current followers. Purchase Facebook ads to expand your business. The cost is negligible compared to the potential gains.

Look at Facebook as a great way to post content. Facebook is not only about socializing; it’s a major source of content. Realize this. Write some actual blog posts and then promote them via other channels through your Facebook page. You will see that Facebook brings you a great deal of traffic!

Facebook ads are a great place to start. Normal posting only adds so much when it comes to promoting services and products. Purchase Facebook ads to expand your business. They aren’t pricey and they can help.

If you are a company that only deals with your customers every now and again you shouldn’t need a Facebook page. This is because customers are random so they likely will not follow daily posts. Instead, invest your time in creating targeted Facebook ads.

Create a group related to your business. A page for your business allows your customers easy access to asking you questions. Additionally, others may answer posted question if you are unavailable. Tell them about sales, coupons or interesting articles. That can be a good way to get to know all the people who may purchase your products.

Facebook Offers is a great way to promote freebies and contests you offer on your site. Set up your offer and then turn change the status to “Promoted Post”. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.

Personalize your brand so that it is memorable. If people see that everything you’re posting is bland or stale, they will see your brand the same way. Though you should remain professional, be sure some personality is shown.

Don’t turn off the option that lets others post whatever they want to your page. Sure, you may get some inappropriate content, but if you don’t allow it, your fans will think you don’t care.

Answer all questions and reply to all comments. This will show that you are on point and active on your page. If you have a page on your site that holds the information they need, share the link with them.

When you create your Facebook page, have a goal in mind. Just putting one up for the sake of having one is not enough. Are you properly communicating with your customers? Perhaps you view your Facebook page as a way for your customers to engage you in a personal, direct manner. Using your Facebook page to market is different from using your page to communicate with customers.

Do your best to keep up with all comments made on your page. This refers to comments left on the page and those you receive in your inbox. This can eat up a lot of time, but the user engagement you get as a result is worth it.

Custom tabs can help you make your Facebook marketing strategies more efficient. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. For instance, if you have contests, you can create a contest tab with information about them.

Your Facebook design should be a little similar to your main website. For instance, if your site contains a lot of blue, be sure your Facebook page also does. This will quickly aid in brand recognition. If it is totally different, it can be confusing.

Now you should understand what it takes to have a successful campaign. You now need to target these techniques towards your own audience. Make sure you spend time learning about different marketing strategies with Facebook.

Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.